Marcel Desailly and Kirsty Gallacher to host SBC Awards 2021
World Cup winner Marcel Desailly and leading news and sports broadcaster Kirsty Gallacher will be the hosts for the SBC Awards 2021, which take...
Eleven Italy elevates its basketball offering with FIBA deal
The International Basketball Federation (FIBA) has entered into a collaboration with Eleven Italy, which will deliver live coverage of international events.Until 2025, the company...
Bayern Munich moves forward Supponor advertising partnership
Bayern Munich has extended its deal with Supponor in order to boost more focused advertisements in gaining access to Supponor AIR - the company’s...
Alfa Romeo Racing fuels third season of PKN Orlen sponsorship
Alfa Romeo Racing has extended its existing partnership with fuel supplier PKN Orlen for a third season.With the company’s branding featuring on the team’s...
Swiss Handball Federation enlists Sportradar for integrity support
In a bid to enhance its integrity safeguarding capabilities, the Swiss Handball Federation (SVF) has entered an agreement with Sportadar, enlisting its Sportradar Integrity...
Fan-led review brings ‘turning point’ for UK football clubs
The fan-led government review of football clubs, launched in April this year, has now agreed that measures must be put in place to protect...
Premier League fuels Castrol partnership for global engagement
The Premier League has partnered Castrol in a bid to engage fans in the UK and across Castrol’s key markets.From January 2022, the British...
Paddy Power ends RTE broadcasting partnership ahead of new IBA code...
Paddy Power has ended its sponsorship of televised football matches with RTE, Irish terrestrial TV broadcaster, ahead of a new voluntary code of conduct.Observed...
SBC Leaders: ‘Filling the financial void’ of football betting sponsorships
With a ban on sponsorship arrangements between betting companies and top-flight football clubs a likely outcome of the 2005 Gambling Act review, teams will...
Coppa Italia welcomes on board Trenitalia naming rights deal
Italian train operator Trenitalia has signed a deal with Lega Serie A for the naming rights for the Coppa Italia and Supercoppa Italiana.The Frecciarossa...