Svenska Spel adds SEK 1m prize money to Swedish Skiing’s Elite...
Svenska Spel has announced that it has allocated an additional SEK 1 million (€100,000) in prize money to be distributed amongst Swedish pro-ski and...
Man City announces ‘first of its kind’ regional deal with DreamSetGo
Manchester City has announced a new regional partnership with DreamSetGo as the latter becomes the club’s official football hospitality experiences partner in India.The partnership...
Insider Analysis: How the connection between NFTs and sports flourished
Non-Fungible Tokens (NFTs) have stormed into the sports space over the past year, with prominent partnerships between sports teams and leagues and NFT platforms...
Real Madrid brings fans ‘premium entertainment experiences’ with Adobe
Real Madrid C.F has announced a new partnership with Adobe in a bid to accelerate the club’s growth in the digital experience economy. The collaboration...
FIBA 3-3 enlists Sportradar for bet monitoring after Tokyo debut
FIBA 3-3, the emerging form of ‘urban basketball’ which made its first major appearance at this year’s Tokyo 2020 Olympic Games, has signed an...
Premier League can renew broadcast agreements without tender process
The Department for Digital, Culture, Media and Sport (DCMS) has stated that it will allow the Premier League to renew its current broadcast agreements,...
Man City takes Nissan partnership into third term
City Football Group has announced the extension of its global partnership with Nissan, as the collaboration enters its third term.The automaker was City Football...
Celta Vigo grants AIX Investments La Liga brand presence
RC Celta de Vigo has officially announced a partnership with AIX Investment Group - an international investment institution.The three-year agreement includes the promotion and...
FC Lokomotiv Moscow joins Fonbet partnering push
FC Lokomotiv Moscow has signed a five-year sponsorship agreement with Fonbet, as the latter becomes the official partner of the Russian Premier League (RPL)...
BT Sport renews UK rights for The Ashes
BT Sport has extended its broadcasting arrangements with the Australian men’s and women’s cricket teams until 2025, including the prominent The Ashes tournament.The four-year...