SBC Summit CIS set to reveal operators’ insights on regional market...
SBC Summit CIS, Presented by Parimatch, is set to see senior executives from leading operators provide valuable information about the markets opening up in...
Liverpool FC moves with SC Johnson for “waste-free world”
Liverpool FC has entered a ‘Goals for Change’ partnership with SC Johnson, the producer of the Mr Muscle household cleaning product, in a bid...
ICC targets emerging markets with new Australia streaming deal
The International Cricket Council (ICC) has entered an agreement with Cricket Australia to broadcast the Australian cricket schedule on its recently launched ICC.tv platform, focusing...
Michael Jordan ups investment and joins Sportradar in advisory role
Michael Jordan and sports technology company Sportradar have announced an enhancement of their collaboration, as the former National Basketball League (NBA) player joins the...
Oleksandr Usyk named Parimatch’s first responsible gaming ambassador
Undefeated Ukrainian boxer Oleksandr Usyk has partnered with Parimatch Tech as the firm’s debut responsible gaming ambassador, ahead of his clash against Anthony Joshua...
West Ham enhance players’ nutritional programmes via extended partnership
West Ham United has extended its partnership with Soccer Supplement which will continue to hold the title of the club’s official supplements supplier.In coalition...
Steel City Cup signs BresBet as title sponsor
Sheffield-based greyhound racing event the Steel City Cup has named recently-established local sports betting operator BresBet as its new title sponsor.The deal will see...
SBC Awards Latinoamérica shortlists highlight strong competition in the region
International operators Betcris, Betsson Group, Codere, and Kaizen Gaming lead the way in the race for the inaugural SBC Awards Latinoamérica, with multiple nominations...
Rent-A-Car nets exposure in third-time UEFA sponsorship
Car rental company, Rent-A-Car, has signed a three-year extension with UEFA to sponsor the Europa League and Europa Conference League.Under the new terms, the...
Liverpool and Bayern sign Asia-facing deals with 188Bet
Two European top-flight football clubs, Liverpool FC of the Premier League and Bayern Munich of Bundesliga, have signed deals with sports betting operator 188Bet.The...