SBK partners with Nicola Currie and Sean Levey in brand ambassador...
SBK, the sportsbook app powered by Smarkets, has strengthened its commitment to horse racing after securing brand ambassador deals with Jockeys Nicola Currie and...
FIA announces new #RaceAgaintManipulation integrity initiative
The Fédération Internationale de l'Automobile (FIA), in cooperation with Sportradar Integrity Services, has announced the launch of its #RaceAgainstManipulation initiative.Using the campaign, the international...
French Football Federation strikes deal with Betclic
The French Football Federation (FFF) has reportedly named French sports betting operator Betclic as an official partner, according to L’Équipe.Under the terms of the...
West Brom offers LV BET ‘unique opportunity’ with new partnership
West Bromwich Albion have struck a partnership with sports betting and online casino operator LV BET, including fan engagement and marketing opportunities.The one-season contract...
UK racing maintains its one ride limit jockey safety protocol
UK racing will maintain its COVID-safety approach, limiting professional jockeys to riding only one meeting per day.The decision was announced by the British Horseracing...
ACF Fiorentina enters NFT space in partnership with GENUINO
ACF Fiorentina has become the latest football club to launch a range of Non-Fungible Tokens (NFTs), releasing the products to celebrate the 95th anniversary...
Belgian Betcenter Futsal League strikes data partnership with STATSCORE
Belgium’s Betcenter Futsal League has recruited STATSCORE for data and sports statistics collection, carried out by the firm’s scouts.The sports data tech company will...
FA begins search for new sponsorship lead as Kiddle steps down
The English Football Association (FA) has commenced a recruitment drive for its new Head of Commercial Partnerships, as incumbent Dan Kiddle prepares to step...
Aston Villa re-signs with eToro to ‘help bring fans closer to...
Aston Villa FC has renewed its partnership with social investment network eToro, with the firm pledging to provide its fans with education in investing.As...
Wolves expands sponsorship portfolio with AstroPay partnership
Wolverhampton Wanderers FC has incorporated online payment solutions provider AstroPay into its portfolio of sponsorship partners.The agreement between the firm and the Premier League...