Wolves extend ‘flourishing partnership’ with BoyleSports
Wolverhampton Wanderers FC has extended its sponsorship arrangement with sports betting firm BoyleSports, with a range of fan engagement and advertising caveats.The contract renewal...
BT Sport strengthens cricket portfolio with CPL addition
The Caribbean Premier League (CPL) has been incorporated into BT Sport's suite of cricket competitions, with the broadcaster providing coverage of the 2021 tournaments.As...
DAZN responds to Serie A streaming quality complaints
Domestic Serie A rights holder DAZN has responded to concerts regarding the quality of its streaming of the Italian top-flight.The international subscription-based sports streaming...
Entain renews SportsAid partnership ahead of Paris 2024
Sports betting and gaming company Entain has renewed its partnership with charity SportsAid, maintaining its support for British Olympic and Paralympic athletes.The partnership extension...
Crypto in football: Engagement, education and the significance of the community
The recent partnership struck between newly promoted Premier League club Brentford FC and cryptocurrency exchange platform CoinJar was heavily indicative of increasing collaboration between...
Premier League secures Turkish coverage via beIN Sports
The Premier League has reached a media rights agreement with Qatar-based broadcaster beIN Sports, securing coverage in the Turkish market.Covering three years and beginning...
SofaScore set to make exhibition debut at SBC Summit Barcelona
SofaScore, the live score specialist, is set to exhibit at a betting and gaming industry event for the first time when it takes part...
Extreme E continues maximum exposure strategy with DAZN renewal
Sports streaming service DAZN has extended its media rights to the Extreme E all-electric SUV motor-racing series.Under the renewed contract, DAZN will provide live...
Bournemouth names QuinnBet official betting partner
AFC Bournemouth has added sports betting and igaming operator QuinnBet into its sponsorship portfolio, naming the company its official UK and Republic of Ireland...
ECB: The Hundred draws in 16m viewers and new demographics
The Hundred, the England and Wales Cricket Board’s (ECB) new 100-ball franchise tournament, has recorded a total television audience of 16.1 million viewers.Overall, 510,000...