‘More than a betting brand’: How Italian operators are evolving sports...
With restrictions on gambling advertising in Italy tightening, betting companies have been forced to undertake a fresh strategy to marketing, reshaping themselves as ‘media...
Beko negotiates cut-price Barcelona sponsorship extension
FC Barcelona has extended its deal with white goods brand Beko for another year, according to Spanish news outlet 2Playbook.The Turkish consumer electronics brand’s...
Serie A extends Mena rights deadline whilst clubs press for domestic...
Lega Serie A has postponed the bid for the broadcast rights to the Italian top flight in the Middle East and North Africa (Mena)...
Amazon expands sporting presence with FPF agreement
American online retailer Amazon has further expanded its presence in the field of sports via an ecommerce agreement with the Portuguese Football Association (FPF).As a result...
National Lottery backs GB women’s football ahead of Tokyo 2020
The National Lottery has pledged its support to Great Britain women’s football at this year’s rescheduled Tokyo 2020 Olympic Games.The partnership and investment, overseen...
Leading Irish sports bodies call for gambling advertising overhaul
The Gaelic Athletic Association (GAA) and Gaelic Players Association (GPA) have called for an overhaul of gambling advertising regulations in Ireland.Both governing bodies have...
Werder Bremen raises Asian market status with 188Bet deal
German Bundesliga club SV Werder Bremen has strengthened its status in the Asian football scene and sports betting market via an agreement with regional...
AS Roma selects New Balance as Nike kit supplier replacement
AS Roma has named New Balance as the Serie A club’s new kit supplier in a deal that comes into effect at the beginning...
DAZN eyes up bid for UK Premier League broadcasting rights
Sports streaming service DAZN is considering a bid for the next round of the domestic Premier League broadcasting rights in the UK, according to...
Canal+ strengthens position in French football with digital streaming launch
Canal+, the French pay-TV network, has further enhanced its status as a football broadcaster with the launch of its Ligue 1 streaming service MyCanal.This...