Norwich City strikes three-way partnership with BADU Sports and Bidstack

Norwich City has announced a three-way alliance with in-game advertising platform Bidstack and sports education organisation BADU Sports ahead of its EFL Championship campaign.As...

Sky Sports unveils dedicated NFL channel ahead of new season

Sky Sports has struck a new five-year partnership with the NFL to enhance its American football content and create a dedicated channel for the...

2022 Commonwealth Games scraps £500m athletes village plans

The Birmingham 2022 Commonwealth Games will not feature a single-site athletes village following the organisers decision to scrap the £500m project due to the...

TikTok and Primark among names announced as Soccer Aid partners

Soccer Aid for Unicef has named Puma, Primark, JD Sports and TikTok as its principal partners for September’s Old Trafford fixture, which will be...

Zenit boosts fan engagement with IQONIQ deal

FC Zenit Saint Petersburg has struck a multi-year partnership with fan engagement platform, IQONIQ, which will see the firm have its logo featured on...

Macclesfield Town relegated following EFL appeal victory

The EFL has confirmed that Macclesfield Town will be relegated to the National League after the competition organisers won an appeal against a points...

LiveScore expands streaming rights offering with Serie A and Eredivisie

LiveScore has announced that the Serie A will continue to be streamed on its free-to-air platform for the 2020/21 campaign, whilst also revealing agreements...

Health ministers uphold Bundesliga spectator ban until at least October

Bundesliga clubs will not have spectators in stadiums until the end of October at the earliest after the health ministers of Germany's federal and...

Olympique Marseille extends ParionsSport partnership

Olympique Marseille has extended its partnership with Française des Jeux (FDJ) meaning that its sports betting brand ParionsSport will continue as a premier partner...

Atalanta secures €40m stadium funding with Intesa Sanpaolo partnership

Atalanta has announced a partnership with Italian bank Intesa Sanpaolo in which the firm will help finance €40m to renovate the club’s Gewiss Stadium.The...