Marcel Desailly and Kirsty Gallacher to host SBC Awards 2021
World Cup winner Marcel Desailly and leading news and sports broadcaster Kirsty Gallacher will be the hosts for the SBC Awards 2021, which take...
Fan-led review brings ‘turning point’ for UK football clubs
The fan-led government review of football clubs, launched in April this year, has now agreed that measures must be put in place to protect...
Premier League fuels Castrol partnership for global engagement
The Premier League has partnered Castrol in a bid to engage fans in the UK and across Castrol’s key markets.From January 2022, the British...
Pulseroll supports Rugby League teams in recovery partnership
Pulseroll has partnered with England Rugby League as the official muscle recovery supplier of the England Men’s, Women’s and Wheelchair teams.The British muscle recovery...
Betway strengthens NHL ties with New Jersey Devils linkup
Sports betting operator Betway has further enhanced its sports-focused marketing in the US wagering and gaming market, partnering with the New Jersey Devils of...
Premier League seals NBC Sports media rights renewal
The Premier League has come to an agreement with NBC Sports, renewing its $2.5 billion (£2 billion) media rights contract with the US sports...
Spurs boosts fan activations in Fun88 extension deal
Tottenham Hotspur FC has announced an extension to its agreement with Fun88 - the club’s official betting partner for Asia and Latin America.The renewed...
Man City unlocks new regional partnership with 3Key
Manchester City FC has announced a new partnership with 3Key which will see the decentralised finance (DeFi) trading analysis and advisory technology company become...
Man City announces ‘first of its kind’ regional deal with DreamSetGo
Manchester City has announced a new regional partnership with DreamSetGo as the latter becomes the club’s official football hospitality experiences partner in India.The partnership...
Premier League can renew broadcast agreements without tender process
The Department for Digital, Culture, Media and Sport (DCMS) has stated that it will allow the Premier League to renew its current broadcast agreements,...