Man City takes Nissan partnership into third term
City Football Group has announced the extension of its global partnership with Nissan, as the collaboration enters its third term.The automaker was City Football...
BT Sport renews UK rights for The Ashes
BT Sport has extended its broadcasting arrangements with the Australian men’s and women’s cricket teams until 2025, including the prominent The Ashes tournament.The four-year...
FA Cup pursues Emirates title sponsorship until 2024
The FA Cup has extended its partnership with Emirates by a further three seasons which will see the competition continue to be called the...
Birmingham 2022 adds five more sponsors to deliver a ‘successful’ event
The Birmingham 2022 Commonwealth Games has introduced an additional five providers to its list of sponsors to provide services, systems and equipment to deliver...
Nigel Huddleston identifies ‘room for improvement’ on sporting investment
Nigel Huddleston, Minister for Sport, Tourism, Heritage and Civil Society, believes that COVID has taught the UK about the ‘crucial role’ that sport and...
Leopardstown links with Racing Post as spectators return
As Irish horse racing begins to return to full attendance capacity after months of COVID-19-induced lockdowns, Leopardstown racecourse has renewed its partnership with the...
YGAM continues partnership with Wolverhampton Wanderers FC
Wolverhampton Wanderers FC and the Young Gamers and Gamblers Education Trust (YGAM) will continue their education and safeguarding-focused collaboration.So far, the partnership has seen...
England Netball cites ‘exciting’ future in Nike extension deal
England Netball has announced a three-year extension to its official partnership with Nike which originally began in 2018.The deal sees Nike continue to supply...
Liverpool offers in-game gear with PUBG mobile
Liverpool FC has teamed with Battle Royale game, PUBG Mobile, to bring new in-game features to Reds fans.The collaboration allows players to unlock ‘limited-edition’,...
Chelsea brings fans closer to the club with DreamSetGo
Chelsea FC has partnered with DreamSetGo, which has become the first-ever official Indian fan experience partner of the club.In a bid to help bring...