England’s Ukraine victory becomes most-watched live TV event of 2021
England’s emphatic 4-0 victory over Ukraine in the quarter-finals of the 2020 UEFA European Championships went down as the most-watched live television event of...
Norwich City signs up Joma in ‘record-breaking’ technical partnership
Norwich City has announced a ‘record-breaking’ sponsorship deal with Joma, which replaces Errea as the Premier League club’s technical kit partner.Under the terms of...
Castore adds Newcastle United to growing collaborations
Newcastle United has named British sportswear group Castore as the Premier League club’s new kit supplier.Ahead of the 2021/22 season, Castore will produce a...
BBL teams with Innovation Esports to deliver gaming programme
The British Basketball League (BBL) has partnered with Innovation Esports to launch its inaugural BBL Gaming and Esports programme.Under the terms of the deal,...
Wimbledon attracts 15.5m cumulative audience on BBC
The BBC’s coverage of Wimbledon has attracted a cumulative average audience of 15.5 million across 43.5 hours of coverage, compared to only 8.4 million...
QPR teams with Recast for match streaming
EFL Championship club Queens Park Rangers has joined over-the-top (OTT), UK-based platform Recast.As part of the deal, QPR will broadcast its first pre-season friendly...
Sponsorship shakeup as gambling industry sees deals halve
Recent figures from Caytoo have shown significant changes in sponsorship industry trends, as the betting and gambling sector loses its top-spot held two years...
TikTok finalises Wrexham AFC shirt sponsorship
Social media platform TikTok has inked a shirt sponsorship agreement with National League football club Wrexham AFC.The sponsorship, which will see TikTok’s logo appear...
Brentford signs up The Turmeric Co in season-long sponsorship
Newly promoted Premier League club Brentford has penned a season-long partnership with The Turmeric Co.Marking the West London side’s first season in the top-flight...
BBC attracts 20.6 million record audience as England progress in Euro...
England’s historic victory over Germany in the last-16 knockout stages of the 2020 UEFA European Championships drew in a record UK audience of the...