Harry Maguire joins Semper Fortis Esports in brand ambassador role
Manchester United star Harry Maguire has been appointed as brand ambassador of UK-based esports organisation, Semper Fortis Esports.Through the role, the 28-year-old will promote...
City Football Group invests in Co-op Live arena venture
City Football Group (CFG), the holding company which owns Manchester City, has agreed to become an equal joint venture partner and investor in the...
SBC Championship returns to Stamford Bridge next month
The competition to be crowned the footballing kings of the betting and gaming world returns when Chelsea FC’s Stamford Bridge stadium hosts the fourth...
Leicester City scores ‘record’ FBS sponsorship tie-up
Leicester City has sealed a ‘record’ sponsorship agreement with online trading company FBS, which will kick in at the beginning of the 2021/22 season.The...
Six Nations reaches principal BBC and ITV rights renewal
Six Nations Rugby has reached a deal in principle with BBC and ITV for the renewal of the rights to the annual rugby union...
Ex-England manager Roy Hodgson joins football fan-led review panel
The UK government has named the full membership of the panel which will conduct the long-awaited fan-led review of football, including former players and...
BHA: Staff safety paramount to racecourse return
As the UK government eases restrictions on leisure and hospitality venue restrictions as of 17 May and racetracks prepare to welcome staff back through...
Wolverhampton Wanderers nets ‘landmark’ technical partner in Castore tie-up
Wolverhampton Wanderers has netted ‘the largest technical partner sponsorship fee’ in the Premier League club’s history, unveiling UK sportswear brand Castore as its new...
Everton moves to maximise fan engagement with Piing link-up
Premier League football club Everton has boosted its fan engagement by linking up with crowd gaming developer Piing, as spectators begin to return to...
Chelsea on the move in Trivago tie-up
Premier League club Chelsea has designated global accommodation search platform and travel brand Trivago as the team’s new training wear partner.The multi-year partnership, which...