Burnley FC leverages NFTs for fan engagement
Burnley FC has become the latest professional sports organisation to utilise Non-Fungible Tokens (NFTs) as a means of boosting its fan engagement strategy.The Premier...
HWB appoints ‘world class team’ to lead five-year strategy
The Horse Welfare Board (HWB) has strengthened its team with three ‘world class’ appointments, as it looks to implement its five-year ‘A Life Well...
England Cricket nets three-year deal with IG
England Cricket has signed a three-year sponsorship agreement with London-based online trading and investments firm IG.The deal struck between the company and the England...
W Series renews Channel 4 rights agreement
The W Series women’s motor racing championship will continue to be broadcast by free-to-air network Channel 4, following the renewal of its media rights...
Fabacus to deliver UFC fan rewards programme
The Ultimate Fighting Championship (UFC) is set to launch a global consumer rewards programme for UFC licensed products in conjunction with London-based start-up Fabacus.The...
Sky Sports MD set for departure from broadcaster
Sky Sports Managing Director, Rob Webster, is poised to step down from his role with the pay-television broadcaster next month, according to The Times.After...
Harry Maguire joins Semper Fortis Esports in brand ambassador role
Manchester United star Harry Maguire has been appointed as brand ambassador of UK-based esports organisation, Semper Fortis Esports.Through the role, the 28-year-old will promote...
City Football Group invests in Co-op Live arena venture
City Football Group (CFG), the holding company which owns Manchester City, has agreed to become an equal joint venture partner and investor in the...
SBC Championship returns to Stamford Bridge next month
The competition to be crowned the footballing kings of the betting and gaming world returns when Chelsea FC’s Stamford Bridge stadium hosts the fourth...
Leicester City scores ‘record’ FBS sponsorship tie-up
Leicester City has sealed a ‘record’ sponsorship agreement with online trading company FBS, which will kick in at the beginning of the 2021/22 season.The...