Rangers nets ‘largest sponsorship agreement’ in Scottish club’s history
Scottish Premiership team Rangers has renewed its sponsorship agreement with betting brand 32Red, in a deal which marks the most lucrative commercial agreement in...
McLaren inks Castore sportswear sponsorship tie-up
McLaren Racing has named British-based sportswear brand Castore as the official team apparel and sportswear partner for the McLaren Formula One team for the...
SBC Leaders Podcast: Successful sponsorships become ‘infectious’
Successful sponsorship deals are formed on the basis of a ‘two-way street’, according to Rory Anderson, former CEO and current Consultant at 12BET.Speaking to...
Premier League introduces owners’ charter to avoid ESL repeat
The Premier League is preparing to introduce new rules, including an ‘owners’ charter’, to avoid a repeat of the European Super League (ESL) and...
Fightzone to maximise audience reach via Red Bee Media deal
International boxing platform Fightzone has partnered with Red Bee Media, in a deal which will see 50 matches broadcast on the latter’s OTT platform...
BT holds talks over sale of sports broadcasting operation
Multinational telecommunications giant BT is in talks ‘with a number of strategic partners’ over the sale of its sports broadcasting operation BT Sport.According to...
ARC names Novibet title sponsor of two Lingfield fixtures
The Arena Racing Company (ARC) has reached an agreement with Novibet, naming the Greek sportsbook the title sponsor of two horse races at Lingfield...
Betfred Super League strikes Sky Sports renewal
The Betfred Super League has extended its media rights agreement with pay-television broadcaster Sky Sports for a further two years, taking effect at the...
Liverpool condemns COVID-19 for £46m pre-tax losses
Liverpool FC suffered a £46 million pre-tax loss for the financial year ending 31 May as a result of the COVID-19 pandemic, the latest...
Angel City recruits UK-based Women’s Sports Group for global expansion plans
UK-based Women’s Sports Group has been enlisted by National Women’s Soccer League (NWSL) franchise Angel City FC to boost the team’s commercial brand ahead...