Bury FC expelled from the Football League
Bury FC, one of England’s oldest football clubs, has been expelled from the Football League after 125 years of membership.The EFL Board cited the...
Manchester City adds Superbloke to list of partners
Premier League champions Manchester City has announced a new partnership with sports service developer Superbloke.Through the partnership, Superbloke will become the Club’s Official Blockchain-Based...
Stokes heroics draws in record breaking viewers
Sky Sports saw a record breaking 2.1 million viewers tune in to Sunday’s third Ashes Test as Ben Stokes powered England to a one-wicket...
City boss Guardiola pens new Puma partnership
Manchester City Manager, Pep Guardiola has signed a personal deal with sportswear brand Puma.The newly formed deal, which further enhances the brand's relationship with the Premier...
Brighton elevates sponsorship portfolio
English Premier League side, Brighton and Hove Albion has expended its sponsorship capabilities, announcing Clinic Center as the official sponsor of the club's statistical...
BetVictor on the importance of backing non-league football
Online sports betting operator, BetVictor, recently announced a new sponsorship deal with the seventh tier of English football, becoming the partner of the Isthmian League,...
ASA warns Football Index over marketing with players under 25
Online football trading site, Football Index has been warned by the Advertised Standards Authority (ASA) over its use of players under the age of 25...
Campaign in focus – The Goat Agency: The legacy of the...
The 'campaign in focus' series documents a sporting campaign of The Goat Agency, identifying the challenges of reaching that sport’s demographic, as well as...
CheckdMedia strikes partnership extension with Altrincham FC
CheckdMedia has extended its sponsorship deal with National League contenders, Altrincham FC.
The partnership, which is now heading into its second year, has seen a host...
MCC toasts strong relationship with Marston’s Beer
Marylebone Cricket Club (MCC), the owners of Lord's Cricket Ground has announced a five-year sponsorship extension with Marston’s Beer Company.This new agreement affirms the strong partnership...