Premier League champions Manchester City has announced a new partnership with sports service developer Superbloke.

Through the partnership, Superbloke will become the Club’s Official Blockchain-Based Gacha Partner in Korea, Japan and South East Asia.

Damian Willoughby, senior vice president of partnerships for City Football Group, commented: “This new partnership with Superbloke marks another exciting milestone in City’s growing relationship with gaming and will create unique experiences for fans to engage with the Club through digital platforms.

“We look forward to welcoming Superbloke to the Manchester City family and growing our knowledge of this developing industry through this partnership.”

Manchester City players will now feature in Superbloke’s ‘FC Superstars’ game to enable fans to combine their support for Blues with online gaming experiences.

‘FC Superstars’ is an online game where users can build a digital team by collecting, training and growing specially designed Manchester City digital player cards using real-life match stats and in-game training.

Superbloke chief strategy officer Nak-Hyoung Kim said: “It is fantastic to cooperate with Premier League champions, Manchester City. Superbloke has a vision to use blockchain technology to help football fans so that they can permanently own players’ tokens they have collected. 

“We expect that this partnership with Manchester City will be the first step to get closer to our vision.”

The move is another sign of the champions placing emphasis on fan engagement this year following the launch of its OTT platform.

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