Network Gaming, a sports betting games developer, secured partnerships with four prominent sportsbook media publishers for the ongoing 2022 FIFA World Cup.
The group signed deals with XLMedia’s (XLM) 101 Great Goals, Planet Sport, WhoScored.com and At the Races (ATR), to promote its free-to-play and pay-to-play games.
Targeting enhanced visibility for its products throughout the Qatar World Cup, the four publishers will conduct launches for Network Gaming, with the firm placing a particular emphasis on its World Cup Tournament Survivor title.
Mike Grenham, Managing Director of Betting at Planet Sport, said: “We’re delighted to be partnering with Network Gaming, they have been a pleasure to deal with and the whole integration process has been seamless. We can’t wait to see how our audience of 15m users enjoy these great games.”
Marking the continuation of an upward trajectory for the company, the four agreements follow Network Gaming’s partnerships with notable media outlets such as talkSPORT and The Sun.
So far, the Fantasy Masters golf title has been one of its flagship products, having been integrated by luxury sportsbook brand Fitzdares of which Network Gaming Co-Founder Harry Collins, is Chief Marketing Officer for as Collins discussed the product in an interview with SBC News.
Key objectives for the company are strengthening fan engagement and interaction, with boosting repeat visits and digital dwell time being its core objectives, by delivering ‘real value-for-money enjoyment’.
“This year’s World Cup is played offline, but experienced online and we are delighted to serve up the 101greatgoals.com audience with this fun, engaging and hugely popular game, thanks to Network Gaming,” added Thomas Rooney, Director of EU Sport at XLM.
“The guys have been superb from our initial conversation through to going live. They do all the work behind the scenes, we send traffic to the game – it’s hopefully just the start of a long and successful partnership.”
Moving ahead past the World Cup, Network Gaming plans to expand in the US, stating that its products will ‘work particularly well’ for North American sports, highlighting the market as a ‘greenfield opportunity’ for its titles.
Target markets include the NFL, NBA, MLB and horse racing, with the firm planning to launch its products in fixed-odds or daily fantasy sports formats for media companies or affiliates.
At The Races’ Director of New Media and Innovation, Matthew Taylor, added that the ATR team “look forward to working with Network Gaming on future projects”.
“Whilst ATR is first and foremost a digital platform for horse race fans, we fully understand that their interest in sport isn’t confined to equine excellence,” he explained.
“The World Cup transcends traditional boundaries and we have historically devoted significant editorial coverage for tournaments but this year we also wanted an extra layer of engagement.
“We have partnered with Network Gaming, the brand leader in terms of pay-to-play predictive sports games, to deliver a series of World Cup games that will engage sports fans throughout the tournament and offer a small-stakes-big-prize-pool opportunity – winners will require a combination of strategy, skill and of course luck.”