New betting sponsorship deals announced in UK and Irish racing
Two prominent UK and Irish bookmakers have bolstered their standing in horse racing scenes via freshly signed sponsorship deals.In Ireland, the country’s largest independent...
Hull City reveals ‘landmark’ sponsorship agreement
Hull City FC has become the latest football club to partner with a financial firm, naming Cremello Currency as its official FX partner for...
Racing technology C-level execs take the lead at World Tote Association
The World Tote Association (WoTA) has detailed the objectives of its newly chosen board, as the association seeks to continue contributing to a global...
Manchester United announces renewal of major partnership
Manchester United has extended its partnership with DHL, the club’s official logistics partner, until 2027. At the heart of the deal is the ‘United for...
Channel 4’s YouTube use in Paralympic coverage paid off
Channel 4’s coverage of the Paris Paralympics is reaching a large audience according to the British broadcaster’s viewing figures.Over 17.4million viewers across both linear...
AFC Bournemouth renews Uber Eats partnership to provide fans with more...
The Premier League’s AFC Bournemouth has extended its partnership with Uber Eats to remain as the club’s official food delivery platform.Signing on for the...
Manchester United’s stadium plans progress with new partners
Manchester United has updated its stadium regeneration plan, partnering with Trafford Council and the Greater Manchester Combined Authority (GMCA).As part of the deal, an...
Chelsea joins list of Betway’s Premier League partners
Chelsea FC has announced online sports betting and gaming brand Betway as its official European betting partner.As part of the multi-year deal, Betway's branding...
Genius and Kambi dismiss ‘ill-informed’ M&A rumours
Sports data provider Genius Sports and sports betting solutions platform Kambi have denied media reports about a potential merger of the two companies.Yesterday saw...
Newcastle United embraces Red Bull deal amid rising revenues
Newcastle United has become the first Premier League club to partner with Austrian energy drink company Red Bull.As Newcastle United’s official energy drink partner,...