Better Collective: promising commercial pipeline will achieve 2024 financial targets
Better Collective A/S remains confident in achieving its financial targets for 2024 after an extensive M&A strategy defined Q2 and H1 activity.The Stockholm-&-Copenhagen igaming...
Manchester United extends Konami deal with eFootball rewards
Manchester United has renewed its partnership with Konami, its official video game partner since 2019.The extended agreement continues the collaboration that began in 2019,...
Manchester latest to join Super League Basketball after securing new owners
Manchester will be one of nine UK cities to host a basketball team ahead of the new Super League Basketball (SBL) competition. Originally known as...
Chelsea names Fever its latest partner for 2024/25 campaign
As the 2024/25 season gets underway, Chelsea FC has added a new commercial partner to its roster, signing a deal with Fever.The arrangement names...
Manchester United extend sponsor after ‘record’ kit launches
Qualcomm Technologies, Manchester United's front-of-shirt sponsor, has opted to extend its partnership with the club until 2029.As part of the extended agreement, Qualcomm Technologies...
Nottingham Forest announces Betway deal just before Premier League kickoff
Nottingham Forest has signed a deal with Betway, kickstarting the betting operator’s fifth active partnership with a Premier League club.The Super Group-owned online bookmaker...
Ed Sheeran buys Ipswich Town stake as club prepares for Premier...
Celebrity investments in football are nothing new, but in recent years the sport has been seeing more and more examples - the latest case...
EFL enhances global coverage with Stats Perform partnership
The English Football League (EFL) and Stats Perform have sealed a multi-year deal for exclusive international live-streaming rights for licensed sports betting operators.Beginning with...
Tonali to return to Newcastle duties as betting ban concludes
Newcastle United FC has confirmed the return of Italian midfielder Sandro Tonali, after a 10-month ban from professional football for betting on matches.Tonali’s return...
Women’s Super League’s new owner takes full charge from Football Association
Today marks a milestone moment for the future of English women’s football as the full governance of the sport is transferred to a new...