West Brom and Cardiff score big with new betting deals

Championship clubs West Bromwich Albion and Cardiff City FC have unveiled shirt sponsorships with separate gambling companies.West Bromwich Albion has signed a sponsorship deal...

Wembley Stadium rebrands hospitality amid record sales

Wembley Stadium has rebranded its premium hospitality services from Club Wembley to Experiences by Wembley Stadium.After a third consecutive season of record membership sales...

SPFL and William Hill: determining balance of betting sponsorship in Scottish...

The Scottish Professional Football League (SPFL) ‘shouldn’t be stuffy about gambling,’ Neil Doncaster, the league’s CEO, informs Insider Sport, stating that he shares the...

BOXXER partners with ‘born-and-bred’ Manchester business

UK boxing promotion BOXXER remains focused on its commercial approach of partnering with local businesses, signing a deal with a North West England-based enterprise.Manchester-headquartered...

Genius Sports remains confident in 2024 positive cash flow

Genius Sports continues to make revenue gains year-over-year, with the London headquartered sportstech and data group still confident of generating positive cash flow this...

Old Trafford naming rights spark interest of Manchester United sponsor

Snapdragon, Manchester United’s new front-of-shirt sponsor, has expressed interest in the naming rights of Old Trafford.In an interview with the New York Times, Don...

Premier League fans warned as ticket-related scams increase

Premier League fans need to be careful as ticket-related scams increased by around a third last season, according to Lloyds Bank.Lloyds Bank has urged...

Paris Olympics’ pre-event media strategy paying off

The Paris Olympics have been generating record coverage this year, according to the International Olympic Committee (IOC).In the build up to the games, Paris...

Paddy Power declares the Scottish Premiership a ‘done deal’

Irish bookmaker Paddy Power has decided to pay out bettors that backed Celtic to win the Scottish Professional Football League (SPFL) after just one...

Genius Sports maps out data plans for English and Scottish top-flights

More clarity has been gained on what Genius Sports’ partnership with FootballDataCo (FDC) has planned for English and Scottish football.The continuation of its arrangement...