Google joins WNBA top-tier sponsorship category
The Women’s National Basketball Association (WNBA) has signed up technology giant Google to the division’s top-tier Changemaker sponsorship category in a new multi-year tie-up.Under...
Better Collective to acquire Action Network for $240m
Sports betting media firm Better Collective AS has reached ‘definitive terms’ to acquire sports betting publisher the Action Network for a fee of $240...
NFL fast-tracks Amazon Thursday Night Football package to 2022
The National Football League (NFL) has fast-tracked Amazon’s domestic media rights contract, bringing forward the deal by one year to 2022 to allow the...
Genius Sports enhances fan engagement offering with FanHub transaction
Genius Sports has acquired FanHub Media Holdings, a provider of free-to-play games, in the sports data and technology firm’s first move as an NYSE-listed...
Amazon appoints Marc Patrick as global sports marketing lead
Multinational technology firm Amazon has installed Marc Patrick as its new Global Head of Sports Marketing.The former Nike Senior Executive will take the lead...
Genius Sports attributes corporate growth to data rights services
Sports data and technology firm Genius Sports recorded corporate revenues of $149 million – up 30% on the FY2019 results - in its financial...
NZR approves Silver Lake investment to maximise commercial assets
New Zealand Rugby (NZR) has voted to approve the sale of a 12.5% stake in its commercial rights entity to private equity company Silver...
Angel City recruits UK-based Women’s Sports Group for global expansion plans
UK-based Women’s Sports Group has been enlisted by National Women’s Soccer League (NWSL) franchise Angel City FC to boost the team’s commercial brand ahead...
NBA and Reddit team for content and advertising collaboration
The National Basketball Association (NBA) has struck a new content and advertising sales partnership with social media platform Reddit.According to Social Media Today, the...
Clubhouse makes sporting debut with 2021 NFL Draft
The National Football League (NFL) has agreed an exclusive content collaboration with social media application Clubhouse ahead of the 2021 NFL Draft.The partnership will...