Amazon appoints Marc Patrick as global sports marketing lead

Multinational technology firm Amazon has installed Marc Patrick as its new Global Head of Sports Marketing.

The former Nike Senior Executive will take the lead on Amazon’s coverage of the National Football League (NFL) after the streaming service acquired the first all-digital package to televise Thursday Night Football in March in the new round of rights agreements.

Patrick will also work with Amazon Studios on the company’s sports documentaries and other sport-related content.

Ukonwa Ojo, Chief Marketing Officer of Amazon Prime Video, said in a memo: “As we all know, live sports are a key driver of growth for Prime Video. Marc’s expertise in executing winning sports marketing campaigns on behalf of some of the world’s best-known brands will ensure success in building customer awareness for our premium sports content. 

“He will lead the team responsible for creating compelling marketing plans that effectively integrate mass media, social media, promotional activities, and other means of engaging fans on a global scale.”

During his time with the footwear and apparel manufacturer, Patrick served as Head of Brand Marketing across a range of sports, including golf, tennis, baseball, athletic training, skateboarding, and football.

In his new role at Amazon, he will work alongside Amazon’s Vice President of Global Sports Video, Marie Donoghue, and report to Ojo.

Earlier in the year, it was announced that National Hockey League (NHL) franchise the Toronto Maple Leafs would star in a new series of Amazon’s hit ‘All Or Nothing’ documentary film, whilst outside of the US, the ecommerce giant is also lining up docu-series about European clubs Juventus and Bayern Munich.

Amazon’s media rights portfolio encompasses a range of sports, including tennis and football, with the company currency holding talks with the Premier League over the renewal of its broadcasting arrangement.