Indianapolis 500 set to break spectator record as MCG welcomes 85,000...
The Indianapolis 500, an annual automobile race, is poised to break the record for the world’s largest sporting attendance since the outbreak of the...
NASCAR links with Grabyo for fan engagement solutions
Stock racing car association NASCAR has collaborated with Grabyo to bolster its content capabilities ahead of the GEICO 500 NASCAR Cup Series event at...
Professional Fighters League finalises Twitter alliance
The Professional Fighters League (PFL) has formed an alliance with Twitter which will see the mixed martial arts (MMA) promotion’s content made available on...
Miami integrated into F1 calendar under 10-year deal
The Formula One calendar will be expanded from 2022 onwards to include two races in the US, including the addition to the Miami Grand...
SBC appoints Bob McFarland as SVP Sales & Commercial – Americas
SBC has made a major investment into both the North American and Latin American sports betting and gaming markets with the recruitment of Bob...
SeventySix Capital installs MLS star as Co-Chairman of Athlete Venture Group
SeventySix Capital has named professional footballer and former US international Alejandro Bedoya as the Co-Chairman of the SeventySix Capital Athlete Venture Group.As part of...
Wolfsburg nets Chattanooga FC shirt sponsorship
Forming a unique collaboration, Bundesliga club VfL Wolfsburg has been named as the official kit sponsor of US-based football team Chattanooga FC.The franchise, which...
NFL puts pen to paper on landmark trio of sports betting...
The National Football League (NFL) has designated Caesars Entertainment, DraftKings and FanDuel as its first-ever US official sports betting partners.The trio of multi-year agreements...
Arizona integrated into PGA Tour and DraftKings partnership
The PGA Tour and DraftKings have announced that Arizona will now be incorporated into the ongoing partnership between the two organisations.Both retail and sports...
ESPN launches betting-oriented NBA broadcast
US sports media network ESPN will today launch its first betting-focused broadcast covering the National Basketball Association (NBA).The Daily Wager Special will see commentators...