BETFEST set to connect sports fans and betting brands
The first edition of BETFEST is set to offer brands in the U.S. sports betting sector a valuable new way to reach and engage...
Hyperice secures multi-team deal with US Soccer
Recovery and performance technology developer Hyperice has further enhanced its status in the field of professional sports via an agreement with the United States...
Genius Sports brings together portfolio with new brand identity
Genius Sports Group has presented its new corporate brand and identity, which will consolidate the firm’s entire sports tech portfolio and data assets under...
Upcoming Women’s Six Nations finds new home on Fox
The 2021 Women’s Six Nations will be screened on terrestrial television network Fox after the US broadcaster penned a one-year agreement with the tournament.Expanding...
Top Rank appoints Kelly to oversee corporate partnerships
US-based boxing promotion Top Rank has filled its newly created vacancy of Chief Revenue Officer, appointing industry veteran Brian Kelly.In his new role at...
North Korea to skip Tokyo 2020 as US considers 2022 Beijing...
North Korea has confirmed that its athletes will not be taking part in the rescheduled 2020 Tokyo Summer Olympics later this year.In its statement, the...
San Jose Earthquakes form ‘game changing’ partnership with PayPal
The San Jose Earthquakes of Major League Soccer (MLS) has secured a partnership with PayPal, centred around naming rights and contactless payments methods.As a...
Genius Sports and NFL form fan-focused partnership
Genius Sports has been designated as the lead strategic data partner for the National Football League (NFL) in a tie-up which will see the...
Endeavor completes deal for full UFC ownership ahead of IPO
Endeavor Group Holdings has entered into an agreement to acquire full ownership of the Ultimate Fighting Championship.The sports and entertainment conglomerate, which is also...
PFL secures Socios.com fan engagement partnership
The Professional Fighters League (PFL) MMA tournament has become the latest sports organisation to secure a partnership with Socios.com, to utilise the firm’s Fan...