Sporting Kansas City makes MLS history in shirt sponsorship designation
Sporting Kansas City has chosen The Victory Project as its principal shirt sponsor for the 2021 season, becoming the first Major League Soccer (MLS)...
NHL and ESPN ‘close’ to brokering seven-year broadcasting deal
The National Hockey League (NHL) is reportedly ‘close’ to securing a major seven-year media rights agreement with the Disney-owned ESPN network.According to Canadian sports...
MLB’s San Diego Padres links with Tappit for contactless solutions
The Major League Baseball’s (MLB) San Diego Padres has linked with mobile payment firm Tappit to ensure a safe and seamless return to Petco...
Major League Rugby forges streaming and data partnership with Genius Sports
US Major League Rugby (MLR) has sealed a partnership with Genius Sports, focused around streaming and data sharing, as part of the league’s debut...
Kansas City Chiefs lands first naming rights agreement
The Kansas City Chiefs has designated the Government Employee Health Association Inc (GEHA) as its first ever venue naming rights sponsor in a long-term...
UFC forms ‘groundbreaking’ DraftKings fantasy sports partnership
The Ultimate Fighting Championship (UFC) has forged an agreement with DraftKings, which has been earmarked as ‘one of the most significant partnerships’ in the...
DAZN chooses Kevin Mayer as streaming service’s new Chairman
Digital sports streaming service DAZN Group has hired Kevin Mayer as the new Chairman of the Board of Directors.The former Disney executive will ‘provide...
Betfred enhances US presence with Colorado Rockies tie-up
UK-based bookmaker Betfred has enhanced its status in the US market via an agreement between its Betfred Sports USA brand and the Colorado Rockies.Under...
New webinar series for brand, marketing and communications specialists
SBC Americas has teamed up with HPL Digital Sport to launch a new webinar series looking at how branding can greatly improve in the...
SBC Digital Latinoamérica: Grassroots can be a beneficiary of sports betting...
With sports betting legislation looming over the Latin American region, it is imperative now more than ever for gambling brands and sports teams to...