Nitro Rallycross unveils ‘global strategy’ as sponsors sign on
Nitro Rallycross has announced its new ‘global strategy’ which will see the motorsport property, established by Travis Pastrana and Nitro Circus, stage five events...
Red Bull Racing drives performance enhancement with Therabody link-up
Formula One team Red Bull Racing has designated tech wellness company Therabody as its official recovery partner to ‘power the world’s fastest sport’.At each...
Cincinnati hopeful of World Cup hosting status as Houston officials meet...
Organisers in the city of Cincinnati are hopeful that the Paul Brown Stadium, home of National Football League’s (NFL) Cincinnati Bengals, will act as...
Mondelēz to launch limited edition NBA confectionery range
The National Basketball Association (NBA) has forged a unique four-year partnership with Mondelēz International which includes a range of licensing and marketing activities.The conglomerate,...
Sporting Kansas City makes MLS history in shirt sponsorship designation
Sporting Kansas City has chosen The Victory Project as its principal shirt sponsor for the 2021 season, becoming the first Major League Soccer (MLS)...
NHL and ESPN ‘close’ to brokering seven-year broadcasting deal
The National Hockey League (NHL) is reportedly ‘close’ to securing a major seven-year media rights agreement with the Disney-owned ESPN network.According to Canadian sports...
MLB’s San Diego Padres links with Tappit for contactless solutions
The Major League Baseball’s (MLB) San Diego Padres has linked with mobile payment firm Tappit to ensure a safe and seamless return to Petco...
Major League Rugby forges streaming and data partnership with Genius Sports
US Major League Rugby (MLR) has sealed a partnership with Genius Sports, focused around streaming and data sharing, as part of the league’s debut...
Kansas City Chiefs lands first naming rights agreement
The Kansas City Chiefs has designated the Government Employee Health Association Inc (GEHA) as its first ever venue naming rights sponsor in a long-term...
UFC forms ‘groundbreaking’ DraftKings fantasy sports partnership
The Ultimate Fighting Championship (UFC) has forged an agreement with DraftKings, which has been earmarked as ‘one of the most significant partnerships’ in the...