Sporting Kansas City has chosen The Victory Project as its principal shirt sponsor for the 2021 season, becoming the first Major League Soccer (MLS) franchise to sport a charitable foundation on its jerseys for the duration of the entire campaign.
In addition, the philanthropic organisation, which was established by Sporting KC in 2013 to support children battling cancer in Kansas City and across the Midwest region, will receive a percentage of all kit sales and the two will work together on events and initiatives through the campaign dubbed ‘A Force For Good’.
The charity’s logo will be displayed prominently on the front and centre of both the primary and secondary shirts through the arrangement, whilst local medical centre Children’s Mercy will appear on the left sleeve and Compass Minerals’ emblem will adorn the right sleeve.
Sporting KC President and Chief Executive, Jake Reid, commented on the landmark agreement: “Sporting Kansas City is incredibly proud to showcase The Victory Project and Children’s Mercy through this special campaign.
“By uniting with these organisations, we are perfectly positioned to give back to the communities that have given us so much. From the jerseys we wear on the field to the philanthropic programs we lead off the field, Sporting is dedicated to being a force for good across the region.”
The MLS club is still on the lookout for a long-term jersey sponsor after Ivy Investments opted not to renew its long-running association with Sporting KC at the end of the 2020 season.