MLS looks to broaden sponsorship opportunities for teams
Major League Soccer (MLS) could potentially allow its teams to sell sponsorship opportunities on players’ shorts in an attempt to decrease the financial impact...
Fite TV: Exploring new avenues of fan engagement
Over the last few months, broadcasters have adapted to the live sports hiatus, it has resulted in companies shifting marketing strategies, focusing more on...
USA Weightlifting: The real cost of COVID-19 on national governing bodies
USA Weightlifting CEO Phil Andrews discusses the impact COVID-19 has had on Olympic national governing bodies. Moreover, he highlights the initiatives his federation has...
Coca-Cola and MLB partnership ends after three seasons
The Coca-Cola Co. has officially ended its sponsorship with Major League Baseball (MLB) as the firm opts not to renew its current deal.The soft...
MLS announces July resumption with Disney World tournament
Major League Soccer (MLS) has announced it will resume operations on 8 July with the organisation creating a new tournament based at Walt Disney World...
NBA approves plans for July resumption at Disney World
The National Basketball Association’s (NBA) board of governors has agreed on a competitive format for the restart of its 2019-20 campaign, which will see...
WWE looks to Reign in new audience with free Network
World Wrestling Entertainment (WWE) is looking to be the ‘last man standing’ when it comes to fan engagement, shifting its digitisation strategy with the...
Draftkings Sportsbook offers Bundesliga and KBO mobile live-streaming
Draftkings Sportsbook has announced a collaboration with data provider Sportradar, providing its customers with mobile in-app live streaming of the Bundesliga and the Korea...
NHL memorandum details ‘Phase 2’ of sport resumption
The National Hockey League’s (NHL) plans to restart its season has developed further after the organisation issued a memorandum setting out a long and...
Genius Sports doubles with TNM for new Grand Slam Tennis Tours...
Genius Sports Group and Topnotch Management (TNM) have collaborated to create the Grand Slam Tennis Tours MatchPlay 120 series, a brand new tournament featuring...