NBA nets new beer partner in Michelob Ultra
Ahead of the NBA's return to play on July 30, Michelob Ultra has announced a multi-year partnership with the competition to become its official...
Report: F1 abandons US, Mexican and Brazilian Grand Prix
Formula 1 has canceled any plans of staging races in the US, Mexico and Brazil due to the growing coronavirus pandemic in the Americas,...
Misfits Gaming strengthens Miami Heat and Orlando Magic partnership
Esports organisation Misfits Gaming Group has expanded its partnership with Florida-based NBA sides Miami Heat and Orlando Magic, enabling both teams to include all...
UBS strikes 20-year arena naming rights deal with NHL’s Islanders
Swiss investment bank UBS has signed a 20-year arena naming rights agreement, reportedly worth $275m, for New York Islanders’ new sports venue at Belmont...
NFLPA launches problem gambling initiative with EPIC Risk Management...
EPIC Risk Management and GVC Foundation US have signed a two-year agreement with the NFLPA Professional Athletes Foundation, a provider of financial assistance and...
The City of Angels nets NWSL expansion team
The National Women’s Soccer League (NWSL) has announced that Los Angeles has acquired a NWSL team, after a majority woman-founded group secured exclusive rights...
NHL opts for remote production with cloud-based firm Blackbird
The NHL has partnered with Blackbird plc to deploy its cloud-based video editing platform providing the league with remote video production capabilities.Blackbird will assist...
LA Galaxy and LA Kings secure MKF partnership following AEG deal
Sports and live entertainment company AEG has signed a ‘strategic new marketing partnership’ with Monkey Knife Fight (MKF) that will see the fantasy sports...
PFL secures long-term Acronis partnership
MMA organisation the Professional Fighters League (PFL) has struck a ‘long-term marketing and technology partnership’ with software company Acronis in order to strengthen the...
Having leagues on board can be pivotal to US sporting integrity
Sporting integrity and sports wagering were analysed in great depth during the second day of this week’s SBC Digital Summit North America.The GLMS-sponsored panel,...