NHL announces 1 August resumption plans
The National Hockey League (NHL) and National Hockey League Players’ Association (NHLPA) have reached a consensus as to when the season should start with...
The Detroit Tigers and PointsBet make MLB sponsorship history
The Detroit Tigers have become the first Major League Baseball (MLB) side to be sponsored by a sportsbook operator after agreeing a multi-year partnership with PointsBet.The...
MLB expands sports betting portfolio with theScore
Ahead of Major League Baseball’s (MLB) return on 23 July, theScore has signed a multi-year agreement which sees the firm become an authorised gaming...
FOX expected to cancel 12-year US Open deal with NBC securing...
NBC is set to take over FOX Sports’ 12-year US Open deal after the pay-TV network asked to conclude its partnership with the United...
NBPA looks to boost social engagement with Opendorse
The National Basketball Players Association (NBPA) and its for-profit arm, THINK450, have announced a partnership with Opendorse that will provide NBA players and brand...
MLB announces 23 July start with 60-game regular season
Major League Baseball (MLB) has officially unveiled its 2020 campaign plans with the competition set to begin on 23 July under a proposed 60-game...
GLMS strengthens sports integrity with operational hub in Canada
In an attempt to boost sports betting integrity, the Global Lottery Monitoring System (GLMS) has officially opened its new operational hub at the Loto-Quebec premises...
Denver Broncos unites with FanDuel in historic multi-year partnership
The Denver Broncos has become the first NFL side to sign a sports betting partnership after agreeing a multi-year deal with FanDuel Group.As part...
MLS looks to broaden sponsorship opportunities for teams
Major League Soccer (MLS) could potentially allow its teams to sell sponsorship opportunities on players’ shorts in an attempt to decrease the financial impact...
Fite TV: Exploring new avenues of fan engagement
Over the last few months, broadcasters have adapted to the live sports hiatus, it has resulted in companies shifting marketing strategies, focusing more on...