NFL unveils DraftKings as debut daily fantasy partner
The National Football League (NFL) has entered into a multi-year partnership with DraftKings to make the brand its first-ever official daily fantasy partner.As part...
The Professional Fighters League energises sponsorship portfolio
The Professional Fighters League (PFL) has expanded its portfolio of sponsors, announcing Rich Energy as the league’s exclusive global energy drink partner.
The first ever organisation...
ESPN elevates content with Facebook deal
ESPN is elevating social engagement in a new content partnership with Facebook.The agreement brings exclusive digital shows and content to Facebook Watch. At launch,...
NHL toasts new sponsorship
The Boston Beer Company's Truly Hard Seltzer has been confirmed as an official partner of the National Hockey League (NHL).The five-year agreement partnership commences at...
USL franchises set for development following Soccerex partnership
Soccerex has announced a new partnership with the United Soccer League (USL), the North American governing body which oversees the USL Championship, USL League...
USL looks to follow lead of MLS with sports betting sponsorships
The United Soccer League (USL) is seeking to allow betting sponsorships on team shirts following a modification to its marketing rules.According to Front Office Sports, the change...
The NFL strengthens social presence with Facebook extension
The National Football League (NFL) has strengthened its partnership with Facebook, vowing to deliver more diversified NFL video content to fans worldwide through the...
ESPN viewership surges after bumper college football weekend
Leading US sports network, ESPN has seen viewing figures increase throughout last weekend, following “monster” College Football audiences and record-breaking US Open viewership.It led to the broadcaster hitting 72 million viewers...
MLB strikes new partnership with EquiLottery
Major League Baseball (MLB) has unveiled a new partnership with North America’s live sports lottery game developer, EquiLottery.The multi-year deal will see EquiLottery launch a...
Churchill Downs seeks short-term winter racing license
Churchill Downs Incorporated (CDI) is requesting to host a 2020 winter Thoroughbred racing meet at its prestigious venue in Louisville, Kentucky.The application comes as the the...