The United Football League (UFL), a professional American football minor league, has announced a partnership with Under Armour ahead of its upcoming season

This announcement builds upon an extensive multi-year agreement inked in 2023 with the XFL, making the sporting apparel brand the league’s official uniform partner, sideline apparel partner for players and coaches, performance apparel partner, licensed fan gear partner and youth football partner. 

Additionally, as part of the agreement Under Armour will engage in the League’s hospitality initiatives, hosting fan activations to enhance the gameday experience and create closer connections between fans and the sport.

Russ Brandon, President and CEO of the UFL, commented: “We are thrilled to continue our partnership with Under Armour and appreciate their commitment to both the League and the future of spring football. 

“Under Armour has football in their DNA and a phenomenal history working across the high performance and professional sports ecosystem. We are committed to delivering only the best for our athletes, staff, and fans, and we know Under Armour will provide best-in-class products to represent the UFL.” 

In addition, Under Armour has secured rights to league-wide logos, team logos, and wordmarks, along with player partnership rights and access to UFL venues for content creation purposes.

The sporting apparel brand will also continue to work with the UFL, expanding its collaboration with the National Coalition of Minority Football Coaches (NCMFC) through a programme that was successfully piloted in 2023 with the D.C. Defenders and San Antonio Brahmas.

An initiative connecting high school football coaches with UFL teams, the NCMFC programme provides coaching experience at the professional level and promotes diversity and opportunities within the sport.

Sean Eggert, SVP of Global Sports Marketing at Under Armour, remarked: “Under Armour has long been committed to making athletes better, and to be the best versions of themselves, they need apparel that is also ready to take on a challenge.

“We’re excited to continue our partnership with the UFL and create performance solutions with their exact needs in mind for training, competition and recovery.” 

Under Armour recently renewed its partnership with heavyweight boxer Anthony Joshua just before his fight against Francis Ngannou on 8 March, where Joshua secured a devastating knockout win in the second round.

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