Trio of NFL teams co-sign letter to NY legislators
The New York Giants, New York Jets, and the Buffalo Bills have taken a stance on upholding integrity in the National Football League (NFL)...
UFC strengthens partnership with PokerStars
The UFC has strengthened its partnership with PokerStars, announcing voice of the Octagon Bruce Buffer, UFC heavyweight champion Daniel Cormier and flamboyant light heavyweight...
Eleven sports nets MLS rights in Belgium and Luxembourg
Eleven Sports has strengthened its portfolio of football rights in Belgium and Luxembourg with the acquisition of exclusive live coverage of Major League Soccer (MLS).The agreement,...
Fox Sports partners with The Stars Group for US sports betting...
Fox Sports has partnered with sports betting giant, The Stars Group Inc for the launch of its debut US strategic joint venture ‘FOX Bet.’The...
Fox set to introduce new Super Bowl commercial playbook
The NFL has disclosed plans to ‘blitz’ its strategy for commercial breaks for Super Bowl LIV in an effort to improve fan viewing experience.According...
The NBA Playoffs and life without LeBron
When the NBA ascertained in March that the Los Angeles Lakers would not be in this season’s playoffs, some alarm bells must have gone...
The Arena Football League confirms media rights deal with ESPN
The Arena Football League (AFL) has confirmed a media rights deal with ESPN that will see all of the AFL’s 2019 regular-season games broadcast...
NASCAR unites with Genius Sports to elevate fan engagement
NASCAR has united with Genius Sports to unveil a new deal that will see the data supplier develop an official NASCAR gaming offering for...
The BBC strikes agreement for historic MLB tie
The BBC has confirmed that when the New York Yankees and Boston Red Sox continue their rivalry at the London Stadium in June, the...
MLS extends “highly effective” Twitter partnership
Major League Soccer is looking to deepen social engagement with the expansion of its Twitter partnership, which will now run through the end of...