The NFL set to loosen restrictions on alcohol advertising
The NFL is reportedly close to loosening its restrictions on alcohol sponsorships for its teams and players, according to an email which was leaked...
MLS unites with Liga MX for new Leagues Cup competition
Major League Soccer has united with Liga MX for the formation of the Leagues Cup, an annual competition, which will be contested between North...
Hall of Famer Morten Andersen: NFL’s global expansion key to boosting...
NFL has, in recent years, transcended the boundaries of just being a sport played across the US - with games now being broadcast across...
New MLS side places focus on hospitality with Elevate deal
Newly formed MLS side, Club Internacional de Fútbol Miami has announced a new partnership with Elevate Sports Ventures, for it to serve as the...
ESPN+ strikes broadcasting deal for the Copa America
This summer’s much anticipated Copa America has found a US home on OTT streaming service ESPN+, unveiling a deal for the U.S. English-language television rights of...
Benjie Cherniak, Don Best Sports: Integrity starts with self-policing
Benjie Cherniak, President of Don Best Sports, spoke at the recent Betting on Sports America conference in New Jersey about the challenges that college sports can present,...
USA Cricket closes in on T20 league following ACE partnership
The American Cricket governing body, USA Cricket has strengthened its partnership with American Cricket Enterprises (ACE), as the formation process of the professional T20...
Catapult Sport unites with Prevent Biometrics for expansion of player safety...
Catapult Sports has partnered with Prevent Biometrics, as part of a joint collaboration to test technologies together across North America, Europe and Australia.
The cooperative agreement follows...
Fan engagement thrives as NBA Playoffs hit crucial stage
With LeBron James out, there was a level of trepidation that the 2019 NBA Playoffs would struggle to capture the interest of previous tournaments.However,...
ESPN partners with Caesars Entertainment for new sports betting content
Seeking to elevate its levels of fan engagement, ESPN has partnered with Caesars Entertainment to bring the best in sports betting news and entertainment...