Fox set to introduce new Super Bowl commercial playbook
The NFL has disclosed plans to ‘blitz’ its strategy for commercial breaks for Super Bowl LIV in an effort to improve fan viewing experience.According...
The NBA Playoffs and life without LeBron
When the NBA ascertained in March that the Los Angeles Lakers would not be in this season’s playoffs, some alarm bells must have gone...
The Arena Football League confirms media rights deal with ESPN
The Arena Football League (AFL) has confirmed a media rights deal with ESPN that will see all of the AFL’s 2019 regular-season games broadcast...
NASCAR unites with Genius Sports to elevate fan engagement
NASCAR has united with Genius Sports to unveil a new deal that will see the data supplier develop an official NASCAR gaming offering for...
The BBC strikes agreement for historic MLB tie
The BBC has confirmed that when the New York Yankees and Boston Red Sox continue their rivalry at the London Stadium in June, the...
MLS extends “highly effective” Twitter partnership
Major League Soccer is looking to deepen social engagement with the expansion of its Twitter partnership, which will now run through the end of...
PGA Tour and Wells Fargo drive the green with sponsorship extension
The PGA TOUR has announced that Wells Fargo has extended its sponsorship of the Wells Fargo Championship through to 2024 after signing a five-year...
San Diego Padres praise FanConnect platform for contributions to sponsorship
FanConnect’s technology and content platform has been praised as a “…fantastic addition to our sponsorship asset mix” by Vice President of Corporate Sponsorships for the San...
Spanish FA approves domestic cup changes with possible Saudi Arabia move
The Spanish FA (RFEF) have announced the approval of proposed format changes to the Copa del Rey and Spanish Super Cup for the 2019-20...
Opta named data partner of Canadian Premier League
Opta has announced it has agreed a four-year deal with the Canadian Premier League to become their official data partner.Opta, which is part...