DraftKings adds LeBron James to sports partnership roster
DraftKings has given its sports marketing activity a major boost this week with the addition of one of the world’s most famous basketball players.The...
NFL 2023 sponsorship revenue soars 15% to $2.35bn
As another NFL season draws to a close, with the Kansas City Chiefs taking on the San Francisco 49ers at Super Bowl LVIII, the...
STARLUX raises California profile with LA Dodgers partnership
Los Angeles Dodgers has signed a partnership with STARLUX Airlines, granting the Taiwanese airline marketing exposure in California after an expansion of its operations...
SBC Leaders magazine: Sky Betting & Gaming still thinking big
Sky Betting & Gaming may be sitting at the very top of the UK gambling industry, but as its Chief Commercial Officer Steve Birch...
CSB strips Mediapro of broadcast rights
Canadian Soccer Business (CSB) has alleged that Mediapro ‘failed to meet significant contractual obligations’, with the disagreement launching a court case.CSB and its media...
Stuart Simms: Tech-led strategy behind Oddschecker’s FairPlay transition
As announced this morning (25 January) FairPlay Sports Media (FairPlay/FPSM) has become the new identity of Oddschecker and its subsidiary brands, a rebrand needed...
NBC partners with Cosm for “Shared Reality” sports matches
NBC Sports has announced a new partnership with Cosm to deliver “Shared Reality” sports matches including English Premier League games.The American-based broadcasting network announced...
Sportradar restructures business divisions in line with strategic plans
Swiss sports technology and data company Sportradar has embarked on the latest phase of its strategic plan, specifically making changes to its business structure.The...
Revenue and responsibility: analysing the 2024 betting sponsorship landscape
When it comes to marketing for betting operators, there is no method perhaps as pervasive and visible as sports sponsorship, but recent years have...
Amazon invests in Diamond Sports to halt outlet’s collapse
Amazon will form a partnership with US sports broadcaster Diamond Sports Group subject to approval by the bankruptcy court. The largest regional sports network will...