NHL announces Tylenol as new partner with plans to “engage fans...
The National Hockey League (NHL) has unveiled the Canadian brand Tylenol as its Official Pain, Cold & Flu Symptom Relief Partner.Tylenol, originally introduced in...
PWHL announces record attendance amid recent sponsorship deals
Professional Women’s Hockey League (PWHL) has shown growth after announcing a record attendance in the first week of the season. The game between Ottawa and...
UFC and WWE partnership teams merge to capitalise on sponsorship ventures
The partnership and sponsorship teams of the UFC and WWE have been merged by TKO Group Holdings, a subsidiary of the Endeavour holding company.TKO...
NCAA agrees longstanding media extension with ESPN
ESPN and the National Collegiate Athletic Association (NCAA) has reached an eight-year agreement beginning in September. The deal for NCAA championships media rights includes domestic...
David Adams: New stadium will be a gamechanger for Kansas City...
With a new year often comes new sports seasons, and the 2024 MLB campaign is now just over three months away. For teams such...
Indiana Pacers revolutionise sponsorships with Fishers-based Spokenote
NBA’s Indiana Pacers has teamed up with local startup company Spokenote to produce a QR code-style sponsorship on their jersey. The basketball team became the...
Arsenal vs Liverpool break record for most-watched EPL game in US
NBC, Peacock and NBC Sports’ digital platforms reported a record breaking 1.96 million average viewers for the Premier League game between Arsenal and Liverpool. The...
PWHL enters 2024 season with range of regional rights deals
The Professional Women’s Hockey League (PWHL) has signed a plethora of media rights agreements for the 2024 season which commenced earlier this week.Ahead of...
Rogers commits to ‘growing the game’ via PWHL partnership
The Professional Women’s Hockey League (PWHL) has announced Rogers Communications will become its official telecommunications partner in Canada. A multi-year agreement was signed ahead of...
Content is King? Distribution is the real royal – LiveScore Group’s...
Increasing interconnectedness between betting and sports media, two already heavily-linked industries, has been a major talking point. No company has been at the forefront...