Sue Day joins FA from RFU to lead women’s football strategy
The FA has appointed Sue Day MBE as its Director of Women’s Football, taking on oversight of the women’s game from the outgoing Baroness...
Michael Johnson’s track league partners with industry leaders
The fan-focused track league, spearheaded by four-time US Olympic Champion Michael Johnson, has partnered with Doubleday & Cartwright (D&C), Two Circles and SRK Strategies...
MLB takes sustainability to ‘new heights’ with WM partnership
Major League Baseball (MLB) has partnered with WM, a leading environmental services provider, with the latter becoming the league’s official sustainability partner.The agreement marks...
Apple TV reportedly chasing FIFA Club World Cup rights
Apple has made significant progress in talks with FIFA over a potential streaming deal for the Club World Cup, according to a report by...
Serie A selects Minute Media for NA expansion
Serie A Calcio has named Minute Media as its official content partner to increase digital engagement in North America.The agreement aims to leverage Minute...
Rugby Australia partners with Cadbury to grow women’s Rugby
Rugby Australia has named Cadbury the principal partner of the Wallaroos for the next six years, including for Australia's home Rugby World Cup in...
Calvin Samut, Socios: “Storytelling is among the most powerful marketing tactics”
Three of the biggest tournaments in the sports scene are coming up this summer. These present some big marketing opportunities, but brands need to...
IOC and Intel to ‘reshape’ world of sports with AI tech
As the official worldwide AI platform partner of the Paris Olympics 2024, Intel has announced it will introduce new, innovative AI experiences to improve...
Football Australia seeks government support amid AFC plans
Football Australia has announced New South Wales, Queensland and Western Australia as the proposed host states for the AFC Women’s Asian Cup 2026, amid...
Aston Villa confirms two-year Betano shirt sponsorship
Aston Villa and Betano have officially announced a two-year sponsorship agreement previously rumoured to be in development in the British media.The betting operator, owned...