BLAST Premier announces GG.BET as exclusive global betting partner

Counter-Strike tournament series BLAST Premier has announced a global partnership with esports betting brand GG.BET.As the tournament’s exclusive betting partner GG.BET will be featured...

Telefónica re-purchases La Liga rights for €1.2bn

Spanish telecommunications company Telefónica has secured five live football pay-TV matches per week of the La Liga, from 2025 to 2027.Telefónica will pay €250m...

DAZN continues building up French profile with PFL rights

The Professional Fighters League (PFL) has secured yet another boost to its European reach via a deal with DAZN.Following a transformative 2023, the London-based...

Ascot Racecourse and UK Tote Group renewal pool betting partnership

Ascot Racecourse has announced its latest betting partnership of 2024 via an agreement with the UK Tote Group.,It builds on a longstanding agreement with...

Ebury partners with Rangers FC in latest sports marketing move

Rangers FC has become the latest sports organisation to partner with Ebury, a fintech firm active in a number of financial sectors globally.Ebury will...

West Ham United’s new hydration partnership includes a new Vice President

West Ham United women’s team has announced WOW HYDRATE as its official sports hydration partner, in a deal which will also see an addition...

BoyleSports agrees new partnership showing ‘absolute commitment to Irish Racing’

BoyleSports has announced a new partnership with Horse Racing Ireland Racecourses (HRI) renewing its sponsorship for the Irish Grand National.Ireland's largest independent bookmaker and...

TikTok agrees new partnership with Six Nations Rugby with a focus...

Social video app TikTok has been announced as ‘official fans’ of both the Guinness Men's and Women's Six Nations Championships.The partnership proposes to give...

“You have to be earning” – how to make your business...

Whether it is to acquire or be acquired, companies ranging from start-ups to well established businesses will understand the importance of the term acquisition...

Behind the Badge: Diving into Chile’s commercial landscape with Colo-Colo

Women’s football, business development and the ‘biggest front of shirt deal in Chilean football’ were front and centre of the agenda in the latest...