Global Fighters Union set up for combat sports athlete representation
An alliance of athletes, political activists and trade unionists have detailed plans for a combat sports-oriented trade union, the Global Fighters Union (GFU).This marks...
Bayern Munich announces multi-year partnership with Bitpanda
Reigning Bundesliga champions Bayern Munich have unveiled Bitpanda as an official crypto trading partner.The German top-flight football team has announced that the Austrian-based trading...
UEFA enlists BYD to boost ESG agenda ahead of Euro 2024
UEFA has sought to bolster its commercial partnerships for the Euro 2024 tournament later this year by partnering with electric car manufacturer BYD.A publicly...
RBM Partnership announces plans to engage with stakeholders at AFCON
The RBM Partnership to End Malaria and Zero Malaria FC have announced plans to engage with stakeholders at the upcoming Africa Cup of Nations...
Newcastle Utd records £73m loss for 2022/23 but commercial and media...
Newcastle United’s financial report has stressed great progress on-and-off the pitch, in both a sporting and commercial sense, but the group’s losses are hardly...
Spurs and Bayern to host NFL teams for 2024 international games
The NFL has confirmed the host venues for its 2024 International Games, which will see four franchises play fixtures in London, England, and Munich,...
NHL announces Tylenol as new partner with plans to “engage fans...
The National Hockey League (NHL) has unveiled the Canadian brand Tylenol as its Official Pain, Cold & Flu Symptom Relief Partner.Tylenol, originally introduced in...
Adidas set to replace Nike as Saudi ball sponsor mid-season
The Saudi Pro League (SPL) has unveiled Adidas as its new match ball sponsor for the remainder of the 2023/24 season. German sportswear brand Adidas...
Arsenal vs Liverpool game breaks FA Cup viewership record
The BBC has reported that the FA Cup game between Arsenal and Liverpool broke a viewership record with 7.6 million viewers. Previously, the record for...
Ajax & Adidas to hit 30-year milestone in partnership extension
Ajax and Adidas have extended their long-term partnership, in a move which will see it exceed 30 years under the terms of the new...