Ajax & Adidas to hit 30-year milestone in partnership extension
Ajax and Adidas have extended their long-term partnership, in a move which will see it exceed 30 years under the terms of the new...
Top athletes invest in TGL amid APEX’s acquisition
APEX has announced several sports stars will join the likes of Steph Curry as investors of TGL San Francisco Golf Team (SFGT). With the inaugural...
BetMGM unveiled as new title sponsor for Ascot raceday
Ascot has announced BetMGM as the title sponsor for the Clarence House Chase Raceday on 20 January. As part of the deal, BetMGM will sponsor...
Sportradar secures renewal to long-running AFC integrity contract
The Asian Football Confederation (AFC) has extended its sports integrity partnership with Sportradar, making the deal one of the longest running for the Swiss...
Oddschecker and Low6 continue cooperation with WhoScored.com deal
WhoScored.com, a football statistics site owned by Oddschecker Global Media, has become the latest client of Low6’s fan engagement solutions.A partnership between the website...
LeBull Portugal announce Luis Figo as newest brand ambassador
Portuguese online betting and casino website LeBull has signed ex-footballer Luis Figo as a brand ambassador. After receiving support from Digitain, LeBull began operating in...
French bookies told to rein in marketing around Euros and Paris...
French betting firms have been cautioned to ensure marketing activity is moderated during what is set to be an active sporting year by the...
‘New generation is gravitating to the game’: the upward trend in...
The growth trajectory for women’s sport over recent years has been undeniable, proven in stadium attendees, television or viewing figures, betting turnover and commercial...
Feyenoord partners with Endeavor Streaming to create ‘Feyenoord ONE’
Dutch football club Feyenoord has partnered with Endeavor Streaming to create the league's first club-dedicated streaming platform.Eredivisie champions plan to launch the streaming platform...
Tiger Woods and Nike end partnership after 27 years
Tiger Woods and Nike bring one of the most famous partnerships in the world of sports to an end.Worth $500m and spanning 27 years,...