Birmingham 2022 adds five more sponsors to deliver a ‘successful’ event
The Birmingham 2022 Commonwealth Games has introduced an additional five providers to its list of sponsors to provide services, systems and equipment to deliver...
PFL promises ‘best-in-class’ merchandise following Legends Global link-up
The Professional Fighters League (PFL) has announced that Legends Global Merchandise (LGM) will become the exclusive e-commerce provider for the sport. Under the new multi-year...
FC Barcelona provides ‘a new interaction’ with Ownix
FC Barcelona has signed a new agreement with Ownix to make Barça Non-Fungible Tokens (NFTs), based on photos and videos featuring ‘iconic moments’ from...
‘Record interest’ to host UEFA Women’s EURO
UEFA has announced that it has received five declarations of interest representing eight member associations to host the UEFA European Women's Championship Final in...
NBA extends beIN partnership to MENA region
The National Basketball Association (NBA) has announced a multiyear extension of its existing broadcast and digital partnership with beIN Media Group that will see...
F1 and Atlanta Braves stakeholders Liberty Media report successful trading
Liberty Media Corporation, a key stakeholder in Major League Baseball (MLB) team Atlanta Braves and Formula One has experienced ‘an outstanding third quarter’.Publishing its...
BetMGM drafts Chris Johnson as brand ambassador state-specific focus
BetMGM has moved to strengthen its ties to the sports industry, specifically American football, whilst also enhancing its marketing in Tennessee and Arizona by...
NBA names DraftKings and FanDuel co-official sports betting partners
The National Basketball Association (NBA) has announced two multiyear expanded partnerships making DraftKings and FanDuel its co-official sports betting partners.The collaboration sees both companies...
Nigel Huddleston identifies ‘room for improvement’ on sporting investment
Nigel Huddleston, Minister for Sport, Tourism, Heritage and Civil Society, believes that COVID has taught the UK about the ‘crucial role’ that sport and...
Leopardstown links with Racing Post as spectators return
As Irish horse racing begins to return to full attendance capacity after months of COVID-19-induced lockdowns, Leopardstown racecourse has renewed its partnership with the...