Three Premier League teams ink deals with Parimatch

Three Premier League clubs - Aston Villa, Brighton and Hove Albion and Southampton - have signed agreements with sports betting tech developer Parimatch Tech.Under...

Leeds United land ‘first club to sell on TikTok’ title

In a new e-commerce partnership, Leeds United has teamed up with TikTok to become the world’s first ever football club to sell official merchandise...

Hibernian links with Sportemon Go in Scottish football first

Hibernian Football Club has announced an official partnership with Sportemon Go, (SGO), where the latter will invest a significant six figure sum each season...

Genius moves to enhance football position with Ian Wray appointment

Sports data specialist Ian Wray has been appointed to oversee Genius Sports’ expansion in the global football market, as the sports data and technology...

BHA prepares to review responses to whip enquiry

The British Horseracing Authority (BHA) has announced that it will review the responses to its consultation on the use of a whip in horse...

Crypto.com to become PSG official cryptocurrency platform

Paris Saint-Germain has announced a multi-year partnership with cryptocurrency platform Crypto.com, which will become its official cryptocurrency platform partner.The partnership will also include the...

North Korea barred from Beijing 2022 Winter Olympics

The International Olympic Committee (IOC) has suspended North Korea’s membership, barring the country from the Beijing 2022 Winter Olympics, due to its refusal to...

Lexus secures partnership with 2021 Davis Cup

Sports car manufacturer Lexus has been named the official automotive sponsor of the Davis Cup by Rakuten Finals 2021 international men’s tennis tournament.As automotive...

NFL renews 5G deal with Verizon for another decade

The National Football League (NFL) has announced a new 10 year partnership with Verizon, expanding its existing relationship with the technology company, with a...

SBC Awards 2021 nominations deadline approaching fast

Competition for this year’s SBC Awards looks set to be stronger than ever before, but time is running out for companies that wish to...