Sportradar abandons SPAC public listing plans
Sports data and analytics company Sportradar has reportedly abandoned its ambitions to go public in collaboration with SPAC Horizon Acquisition Corp. II.As reported by...
West Ham continues to ‘enhance matchday experience’ with Heineken
West Ham United FC has renewed its sponsorship agreement with beer manufacturer Heineken, continuing cooperation to ‘enhance the match day experience for supporters’.The new...
Juventus brings ‘more action to fans’ around the globe via Skyworth...
Juventus FC has bolstered its presence in the football space in Asia via an agreement with Chinese television manufacturer Skyworth.The agreement has seen Skyworth...
NBC unveils plans for 7,000 hours of Tokyo coverage
NBC has announced plans to broadcast over 7,000 hours of coverage of the Tokyo 2020 Olympic Games across its various platforms.Of the 7,000 total...
Canadian Premier League serves up HelloFresh collaboration
The Canadian Premier League (CPL) has named meal kit provider and publicly traded company HelloFresh as its official meal kit delivery partner, adding to...
PSL deepens fan engagement with TikTok link-up
The Pakistan Super League (PSL) has struck a deal with social media video platform TikTok, creating ‘bespoke content’ to boost fan engagement.Confirmed by the...
TIM to take Serie A sponsorship beyond 25-year mark
The Italian top-flight Lega Serie A has renewed its title sponsorship agreement with telecommunications giant Telecom Italia (TIM).The latest extension to the long-running agreement,...
San Jose Sharks become first NHL team to adopt cryptocurrency
The San Jose Sharks are set to become the first National Hockey League (NHL) team to embrace cryptocurrency via a partnership with Atlanta-based payment...
UEFA brings Euro 2020 to Epic Games’ Fortnite
UEFA has teamed up with American software developer and publisher Epic Games to launch a 2020 European Championships themed tournament within the Fortnite platform,...
FA hires first female Chairwoman in 157-year history
The Football Association (FA) has appointed Debbie Hewitt MBE as its first female Chair in the governing body’s 157-year history.Following a unanimous choice of...