AFFL signs LSports exclusive data deal
The American Flag Football League (AFFL) has selected LSports as its official data partner in a deal brokered by SCCG Management.The five-year, exclusive data...
NFL inks first liquor sponsorship with Diageo
The National Football League (NFL) has signed multinational beverage company Diageo as the division’s new official liquor sponsor, four years after lifting a ban...
Leeds United designates local sponsor as official vehicle partner
Premier League side Leeds United has named local vehicle solutions company AMT as the top-flight club’s official vehicle partner.Headquartered in West Yorkshire, AMT will...
Ronaldo and Pogba rebuff Euro 2020 sponsors
Two of the biggest stars of Euro 2020, Cristiano Ronaldo and Paul Pogba have snubbed sponsors of the tournament, removing branded drinks bottles from...
Liverpool reaches ‘huge milestone’ in Anfield redevelopment
Liverpool FC has been given the green light by the Liverpool City Council’s planning committee for the £60 million redevelopment of the Premier League...
OneFootball hits record levels of Euro 2020 brand activation
Brands have reached record levels of content, representing a 300% increase in brand activity on the OneFootball platform during the 2020 UEFA European Championships.Compared...
Tokyo 2020 playbook threatens disqualification for offending athletes
Athletes competing at the 2020 Tokyo Olympic Games could face expulsion from the rescheduled event if found to be violating COVID-19 regulations across the...
Glory and Endeavor Streaming launch new OTT platform
International kickboxing promotion Glory has linked with Endeavor Streaming to launch a new over-the-top (OTT) streaming service.As part of the multi-year tie-up, the platform...
Greyhound racing gets ‘over the line’ at Oxford Stadium
Greyhound racing is due to return to the Oxford Stadium, with speedway events also a potential possibility, following the acquisition of a new 10-year...
Jaguar UK to ‘push the boundaries’ in Wimbledon renewal
The All England Lawn Tennis Club (AELTC) has extended its sponsorship agreement with automotive manufacturer Jaguar UK for a further five years.As official car...