Premier League clubs pencil gambling shirt sponsorship meeting
Premier League clubs will convene to discuss the future of partnering with gambling operators for shirt sponsorships at a stakeholder meeting scheduled for Thursday,...
OneFootball drives ‘football’s digital transformation’ with Spurs, BVB and DFB link-ups
OneFootball has announced the German Football Association (DFB), Borussia Dortmund and Tottenham Hotspur as new company shareholders, with the DFB becoming the first national association...
Extreme E secures free-to-air UK coverage with ITV deal
The Extreme E electronic SUV racing series has further enhanced its UK coverage via an agreement with the free-to-air ITV network.As a result of...
Lyon selects AliExpress as short-term sleeve sponsor
Olympique Lyonnais has landed online retail service AliExpress as its shirt sleeve rights sponsor for the remainder of the 2020/21 season.Under the terms of...
World Athletics consults stakeholders on new roadmap
World Athletics has launched a survey which will canvass the opinions of partners and media to create a ‘World Plan’ for the next eight...
Just Eat serves up league-wide UEFA sponsorship
UEFA has signed Just Eat Takeaway.com as a sponsor to 11 of the European governing body’s flagship men and women’s tournaments.The multi-competition deal covers...
Women’s rugby receives boost from National Lottery
Furthering its commitment to supporting sport throughout the pandemic, the UK National Lottery has announced an official partnership with the Rugby Football League (RFL) and...
Sportradar cements US presence with Synergy Sports acquisition
Sportradar has entered into a definitive agreement to acquire US-based sports technology and analytics firm Synergy Sports.Strengthening its position in the US market, Sportradar...
DAZN deal to ‘lay the foundations for the future’ of Serie...
DAZN’s domestic Serie A rights bid could ‘lay the foundations for the future’ of football broadcasting in Italy, according to La Liga President, Javier...
North American merger will broaden appeal and generate revenue, says Infantino
A potential merger between North America’s two biggest football leagues - Mexico’s Liga MX and the US’ Major League Soccer (MLS) - has been supported...