ESA sponsorship tracker highlights growing industry confidence
The European Sponsorship Association (ESA) has expressed its confidence in the commercial industry’s ability to bounce back from the global health pandemic as the...
Integrity at the forefront of a post-COVID landscape
Several meetings have been held via webinar by professionals from the sports movement to discuss the new normal to which the sports betting sector...
Women’s World Cup heads down under
FIFA, world football’s governing body, has announced that Australia and New Zealand will host the 2023 Women's World Cup, marking the first time in...
NBPA looks to boost social engagement with Opendorse
The National Basketball Players Association (NBPA) and its for-profit arm, THINK450, have announced a partnership with Opendorse that will provide NBA players and brand...
Three confirms Chelsea partnership to kick-off in July
Three has confirmed that its official partnership with English Premier League side, Chelsea FC will commence from the start of July.It comes after the...
Local sponsors contribute $3.3bn in Tokyo Olympics sponsorships
Supporting the postponed Tokyo Olympics, local sponsors of the event have chipped in a record $3.3bn, which is reportedly twice as much than any...
Intel Sports commits to multi-year Man City extension
A multi-year partnership extension has been agreed between reigning Premier League champions Manchester City and Intel Sports which will see the media technology company...
Cyprus looks to strengthen funding of football through sports wagering tax
The exploration of amending the ‘Sports Betting Law’ in Cyprus in order to boost the nation’s football development at all levels has begun.At a...
Italian football’s Old Lady bolsters digital presence
Juventus has unveiled a new digital ecosystem – including the new official website and the new mobile app – which positions the club at the...
LiveScore enriches content offering with Sportal365 deal
LiveScore has continued to grow its offering with the integration of Sportal365’s sports content management system which seeks to ‘enrich LiveScore’s editorial content’.The new...