Production and live video delivery platform The Switch has partnered with the Jockey Club of Turkey (TJK) to deliver live horseracing streams from the UK to its audience of racing fans.
Using feeds picked up from London’s BT Tower via The Switch Access service, TJK will be able to provide uninterrupted live feeds from races at venues such as Newmarket and Ascot to reach its 600,000 customers in Turkey. The races will be provided to the firm’s dedicated online channel which is distributed to its 2,800 betting shops around the country.
Murat Kuyumcu, Technical Director, Jockey Club of Turkey, stated: “Our customers want to feel like they are at the racecourse, experiencing the action as it unfolds, and not missing a single moment. Working with The Switch means we only have to deal with one service provider to meet our needs, instead of coordinating multiple services.
“We also benefit from their unmatched experience in supporting live content and their robust network performance for smooth delivery of live feeds through our channel.”
The agreement with The Switch will allow TJK customers to watch and place bets on live UK race broadcasts across the flat racing season, including the 1000 Guineas and 2000 Guineas. Additionally, the deal will also see UK horseracing become more prominent in Turkey, increasing the sports European profile outside of the traditional major events.
“The agreement with TJK demonstrates how The Switch can leverage our extensive global reach to pick up live streams and seamlessly deliver them to any location,” added Nicholas Castaneda, Senior Vice President of Sales, The Switch.
“Horse Racing continues to be a major audience and revenue driver across the world and our deep understanding of handling time-sensitive live content means we can ensure high-quality feeds are delivered without a hitch.”