Report: Sports sponsorship expected to take $17 billion hit
Global sports sponsorship revenue in 2020 is expected to take a $17.2 billion decrease as a result of COVID-19 according to projections made by...
HRI confirms June racing restart
Horse racing will return to Ireland on 8 June with the Irish 2,000 and 1,000 Guineas to follow on 12-13 June, however, strict protocols...
Watford strikes deal with Kelme to become new kit provider
Premier League side Watford FC has revealed that Kelme will be the club’s official technical partner, replacing Adidas in producing the side’s kits.The four-year...
IOC provides $800m to financially support Tokyo 2020 postponement
The International Olympic Committee (IOC) has revealed it will provide $800m to the Tokyo 2020 Games and its associated federations in order to support the...
World Rugby postpones all July tours amid COVID crisis
World Rugby has revealed that all rugby union tours in July have been postponed due to the ongoing restrictions caused by the global health...
Harry Kane sponsors Leyton Orient kits in charitable initiative
England captain Harry Kane has announced a unique sponsorship deal with EFL League 2 club Leyton Orient, which will feature three good causes on...
Bayern Munich becomes an official partner of Douyin
FC Bayern Munich has entered a partnership with Douyin, which is branded as TikTok outside of Chinese markets, enhancing the club’s fan engagement opportunities...
CONMEBOL introduces new rules to combat COVID-19
The South American Football Confederation (CONMEBOL) has held discussions this week over competition scheduling and protocols that will be introduced to mitigate the impact...
Rule changes announced amid Bundesliga’s anticipated return
In a virtual meeting between the German Football League (DFL) and its 36 Bundesliga and Bundesliga 2 clubs, it was revealed that all teams...
La Liga boosts Chinese commercial strategy with joint venture
La Liga has announced a joint venture in China with Mediapro and Super Sports Media to accelerate promotion and activation capabilities in the country and...