William Hill has announced the introduction of four new horse racing representatives to its ambassador portfolio.

The British betting operator has added four new representatives from the Irish horse racing sector including a trainer, a presenter and two jockeys.

The four new additions are Irish trainer Gavin Cromwell, presenter and broadcaster Jane Mangan and National Hunt jockeys JJ Slevin and Sean Flanagan.

Andrew McCleave, Head of Marketing at William Ireland, commented: “William Hill has a long proud history in horse racing, specifically in the UK, and for 2024 we want to position ourselves at the heart of racing in Ireland as well.

“We are delighted to announce Gavin Cromwell, J J Slevin, Sean Flanagan and Jane Mangan as our new horse racing ambassadors in Ireland. All four are very talented in their fields and will be able to offer fascinating and unique insight to our followers.”

All four new individuals will contribute to the 888-owned bookmaker through blogs covering all major racing news and video content on William Hill social media platforms, which has already been activated with Cromwell outlining the rest of the season for Brides Hill.

It has been a busy couple of months for Irish racing as BoyleSports announced a new partnership with Horse Racing Ireland Racecourses (HRI), renewing its sponsorship for the Irish Grand National.

The new ambassadors were added following news that the operator extended its sponsorship of the William Hill Champion Chase on the opening day of the Punchestown Festival for the next three years.

Additionally, William Hill has also partnered with Irish sports media company, Off The Ball, which will produce podcast, radio, website and live digital content.

McCleave added: “We really want to get into the DNA of Irish racing by supporting big races and festivals, so it’s fantastic that we have extended our sponsorship of the William Hill Champion Chase at the Punchestown Festival for another three years, while our deal with Off The Ball should really help increase our exposure too.”

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