The global betting brand GG.BET has announced the extension of its deal with international esports club Team Vitality into 2024.
GG.BET partnered with the esports team in 2022, which has led to several online projects and face-to-face activations, including integration with the mobile blockchain app V.Hive that was downloaded by 80,000 fans of the team.
Additionally, the betting brand has gained exposure from the popularity of the team, which was evident in the Match of LeGGends – the biggest show match in Counter-Strike history – which was watched by one million viewers online.
GG.BET commented: “Since we first joined forces, GG.BET has supported Team Vitality all the way to the top. The team has won major tournaments, including the CS:GO BLAST.TV Paris Major 2023, and finished last season as the strongest team on the planet.
“In 2023, our projects engaged over 150 million fans on social media, and our work has inspired and motivated other market players to do more to support the esports industry. In 2024, we’re setting ourselves new goals, and we’ll be taking the strategic partnership between GG.BET and Team Vitality to new heights!”
Last week, the long-term partner of Vitality, Counter-Strike tournament series BLAST Premier announced a global partnership with the esports betting brand.
As part of the partnership, the two organisations are planning to organise online projects and large-scale offline events for supporters of the esports club, fans of Counter-Strike and other disciplines.
Nicolas Maurer, CEO of Team Vitality, added: “We are very pleased to extend and expand our partnership with GG.BET, a major player in the esports scene. From the very beginning of our cooperation, it was all about having fun and creating unmatched experiences for all the Counter-Strike fans.
“Like our meet & greet event in Rio, which gathered over 3.5 million reach, and the unforgettable show match against NAVI. We’re looking forward to unveiling the exciting projects we’ll be putting in place over the next two years, to make the CS community shine and grow.”