76ers enhances Betway’s visibility in multi-year partnership
The Philadelphia 76ers has announced a new multi-year partnership with Betway, making the online sports betting company an official partner of the team.
Betway branding...
NHL and NHLPA extend Upper Deck partnership with NFTs
The National Hockey League (NHL), along with the National Hockey League Players’ Association (NHLPA), announced the long-term extensions of both of the organisations’ licenses...
Penguins strengthens Agway exposure in partnership extension
Pittsburgh Penguins has announced an extension of its partnership with Agway Energy Services following the original collaboration in February 2020.
This deal includes in-arena signage,...
Santa Margherita strengthens collaboration with Italian champions
After its sponsorship of the 2020/21 Serie A title, Santa Margherita is strengthening its collaboration with Inter Milan by becoming the team’s official wine...
Mengniu becomes FIFA World Cup Qatar 2022 official sponsor
Mengniu, a dairy product manufacturer in China, has entered into a partnership with FIFA to become an official sponsor of the FIFA World Cup...
RFU bids to host Women’s 2025 Rugby World Cup
The Rugby Football Union (RFU) has entered a bid to host the Women’s Rugby World Cup in 2025, with plans to adopt a multi-city...
Severstal forms fan engagement focused partnership with Fonbet
Russian ice hockey club Severstal has signed a four-year partnership with sports betting operator Fonbet, with the duo planning on leveraging the deal for...
Six Nations Rugby continues BBC Radio broadcast
Six Nations Rugby has announced that BBC Radio will continue to broadcast the Guinness Six Nations Championship, having agreed a new four-year partnership that...
Man City expands ‘popular digital content’ with Midea
Manchester City FC has announced an extension to its partnership with Midea, covering both the men's and women’s teams.
In entering its third term, the...
T20 World Cup ensures ‘world-class protection’ in Dettol deal
The International Cricket Council (ICC) has announced Dettol as the official hygiene partner of the Men’s T20 World Cup.
The collaboration looks to ensure ‘world-class...