Midea expands Manchester City sponsorship with new international partner
Home appliances firm Midea has added Major League Soccer (MLS) franchise New York City FC to its international roster in an extension of its agreement...
BT Sport puts Heycar in the driving seat with FA Cup...
Heycar has been named as the official broadcast sponsor of the 2020/21 Emirates FA Cup on BT Sport.Under the terms of the agreement, which...
Fonbet secures regional partnership with AC Milan
Russian sports betting operator Fonbet has become the official partner of Serie A club AC Milan in the CIS and Russia region.The company will...
McLaren Racing and CNBC extend sponsorship deal
McLaren Racing, renowned as ‘one of the most recognisable teams’ in Formula One, has extended its multi-year sponsorship deal with business news network CNBC.The...
PM likely to pledge support to gambling shirt sponsorship ban
Prime Minister Boris Johnson will likely support a ban on gambling industry shirt sponsorships across football, according to a report by The Daily Telegraph.Citing...
MLB expands sponsorship portfolio with LoanDepot partnership
Major League Baseball (MLB) has expanded its nationwide sponsorship network following an agreement with LoanDepot, a Californian financial services firm.Under the terms of the...
Konami inks AFC licensing rights and sponsorship agreement
Konami has secured the global sponsorship and licensing rights for the Asian Football Confederation’s (AFC) 2021/24 cycle in an agreement brokered by Football Marketing...
Betway and MIBR extend sponsorship arrangement
Online sportsbook and casino Betway has renewed its sponsorship agreement with Brazilian esports organisation MIBR.This is the fourth year in a row in which...
The Premier League’s most obscure partnerships of 2020/21
From mattress manufacturers to pillow partners, the Premier League has it all this season. The 20 clubs across the top tier have certainly thought...
AC Milan signs regional sponsorship agreement with Jeeny
Serie A club AC Milan has signed a multi-year regional sponsorship agreement with ride-hailing app Jeeny.Under the terms of the agreement, Jeeny will become...