Skoda gains regional exposure with lucrative Chennai Super Kings deal
Three-time Indian Premier league (IPL) champions the Chennai Super Kings has signed a multi-year sponsorship agreement with Skoda.The Czech car manufacturer will become the...
Betfred takes 2021 Challenge Cup title sponsorship
UK bookmaker Betfred has penned a triple title sponsorship deal for the 2021 Challenge Cup, Women’s Challenge Cup, and Wheelchair Rugby League Challenge Cup.The...
RCR pens first NASCAR sports betting partnership with BetMGM
BetMGM and Richard Childress Racing (RCR) have penned a multi-faceted deal, marking the first partnership between a NASCAR team and sports betting operator.Through the one-year...
Betmotion adds Fluminense FC to sponsorship portfolio
Rio de Janeiro-based football club Fluminense FC has signed a sponsorship agreement with Latin American sports betting operator Betmotion.The agreement will see Betmotion’s brand...
Horse Racing Ireland targets fan engagement with launch of mobile app
Horse Racing Ireland (HRI) is set to launch a new mobile application in collaboration with data and digital consultancy service PTI Digital.The app will...
Fanatec and GT World Challenge expand sponsorship deal
SRO Motorsports Group - organiser and owner of the GT World Championship - has expanded its agreement with Fanatec.Fanatec initially partnered with SRO for...
Gambling reforms spell ‘disaster’ for UK sports, says Barry Hearn
Barry Hearn, Founder and Chairman of Matchroom Sport, has become the latest sports figurehead to detail concerns on the government’s approach to reforming the...
Cazoo further expands sponsorship portfolio with WST deal
Online car retailer Cazoo has expanded its portfolio announcing a multi-year agreement with the World Snooker Tour (WST).The company’s branding will feature on players’...
NWHL inks landmark sponsorship agreement with Discover
The National Women’s Hockey League (NWHL) has penned the largest-ever sponsorship deal in the division’s history with Discover Financial Services.The firm will have a...
CVC makes significant ‘$300m’ investment in global volleyball
Private equity firm CVC Capital Partners has invested a reported $300 million in the International Volleyball Federation (FIVB).CVC and the global governing body will...