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BREAKING
Basketball
Time to read: 2 min
Kevin Durant acquires minority share in PSG
August 13, 2024
Betsson adds OFI Crete FC to extensive Greece sports sponsor roster
BREAKING
Europe
Time to read: 2 min
Betsson adds OFI Crete FC to extensive Greece sports sponsor roster
August 13, 2024
High angle view of cricket equipment on field during sunny day.
BREAKING
Cricket
Time to read: 2 min
Stuart Broad strikes deal with ‘quirky, smart’ betting brand
August 12, 2024
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BREAKING
Football
Time to read: 2 min
La Liga gains Luckia as new international gambling sponsor
August 12, 2024
Everton Football Club new Stadium being built on Bramley Moore Dock along the River Mersey.
BREAKING
Football
Time to read: 3 min
Aramark UK named latest partner for Everton’s new stadium plans
August 12, 2024
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BREAKING
Football
Time to read: 2 min
UEFA to continue to innovate alongside long-standing partner Sony
August 9, 2024
English rugby league joins football and racing with betting sponsorship code
BREAKING
Europe
Time to read: 3 min
English rugby league joins football and racing with betting sponsorship code
August 9, 2024
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BREAKING
Features & Analysis
Time to read: 5 min
TKO Q2: ‘Historical’ WWE results as UFC ponders next action in antitrust case
August 9, 2024
A ball of football during the EFL Sky Bet Championship at The Den, London, England.
BREAKING
Football
Time to read: 3 min
West Brom and Cardiff score big with new betting deals
August 9, 2024
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BREAKING
Football
Time to read: 2 min
Liverpool and Lucozade look to ‘bring the energy’ as global partners
August 8, 2024
SPFL and Willaim Hill: determining balance of betting sponsorship in Scottish football
BREAKING
Europe
Time to read: 9 min
SPFL and William Hill: determining balance of betting sponsorship in Scottish football
August 8, 2024
Pitbull plays on the first day of the two-day Festival Mundial.
BREAKING
Latest News
Time to read: 3 min
Pitbull becomes first artist to name sports venue
August 7, 2024
BOXXER show.
BREAKING
Boxing
Time to read: 3 min
BOXXER partners with ‘born-and-bred’ Manchester business
August 7, 2024
Old Trafford
BREAKING
Football
Time to read: 3 min
Old Trafford naming rights spark interest of Manchester United sponsor
August 6, 2024
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BREAKING
Latest News
Time to read: 3 min
RFU secures “transformative” stadium rights deal for Twickenham with Allianz
August 6, 2024
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BREAKING
Football
Time to read: 2 min
Sustainability at the forefront of Juventus and Enel partnership
August 5, 2024
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BREAKING
Fan Engagement
Time to read: 2 min
FC Barcelona to elevate the fan experience with ticketing partner Fever
August 5, 2024
Stoke City divested from bet365 in major change to long-running ownership structure
BREAKING
Europe
Time to read: 3 min
Stoke City divested from bet365 in major change to long-running ownership structure
August 5, 2024
Football ball with the national flag of Malta on the green field near the white line.
BREAKING
Europe
Time to read: 2 min
Malta FA Trophy gains Meridianbet as title sponsor 
August 5, 2024
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BREAKING
Football
Time to read: 2 min
Bayer Leverkusen to end Castore deal after two years
August 5, 2024
Scottish football sees latest betting deal as Hibernian names new partner
BREAKING
Europe
Time to read: 3 min
Scottish football sees latest betting deal as Hibernian names new partner
August 2, 2024
FA Cup sign
BREAKING
Football
Time to read: 3 min
The FA extends FA Cup Emirates sponsorship for further four years
August 1, 2024
SBC Summit LATAM: From Tackling Illegal Betting Sites to Ethical Issues in Sponsorships
BREAKING
Europe
Time to read: 4 min
SBC Summit LATAM: From Tackling Illegal Betting Sites to Ethical Issues in Sponsorships
August 1, 2024
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
BREAKING
Features
Time to read: min
CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
BREAKING
Features
Time to read: min
Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
BREAKING
Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026