Atlético Mineiro CCO on why Brazil betting is a “watershed moment”...
2024 kicked off in a major way for the Brazilian gambling market, as President Lula signed a federal bill that will enable online sports...
Manchester United & Stone Roses fuses fashion with football
Manchester United has announced a partnership with the ‘Madchester’ band Stone Roses and Adidas to create a new clothing collection.The three organisations have worked...
DAZN brings FIBA’s Courtside 1891 to deliver basketball content
FIBA is bringing its live streaming service, Courtside 1891, to DAZN to increase the visibility of FIBA World Cup and Qualifier games.
DAZN will partner...
Boston Red Sox to feature in Netflix’s first MLB documentary
Boston Red Sox has announced that it will feature in two new shows on Netflix, making it the first Major League Baseball (MLB) team...
West Ham women’s VP Queenie Porter reveals the keys to commercial...
The synergy between football and commercial enterprise has not always been as seamless as it is today.
In today's game, everything from the stadium to...
Argentina’s football teams signs deal with American Express
Argentine Football Association (AFA) has extended its sponsorship agreement with American Express.The AFA chose American Express to become the official card for the Argentine...
Ratcliffe hopes Old Trafford will become ‘Wembley of the North’
Sir Jim Ratcliffe has said that he wants Manchester United’s stadium to turn into the ‘Wembley of the North’.
The British billionaire agreed a deal...
Ferrari renews ZCG partnership to extend innovation plans
Scuderia Ferrari - the Formula One team - has announced it has extended its partnership with private market asset management firm ZCG.
The partnership between...
Williams Racing fires up an old partnership with Komatsu
Williams Racing has announced Komatsu as its principal partner after signing a multi-year deal ahead of the 2024 FIA Formula One World Championship.Williams Racing...
Report: Grealish adds Pepsi to growing lucrative sponsorship portfolio
Manchester City’s Jack Grealish has reportedly signed a ‘seven-figure’ Pepsi deal that will see him feature in the company’s upcoming ad campaign.
The 28-year-old has...